您好,欢迎来到聚文网。 登录 免费注册
工商管理硕士英语读写译教程

工商管理硕士英语读写译教程

  • 字数: 317.00千字
  • 装帧: 平装
  • 出版社: 哈尔滨工业大学出版社
  • 作者: 王松,卢玲 编
  • 出版日期: 2013-01-01
  • 商品条码: 9787560338736
  • 版次: 1
  • 开本: 16开
  • 页数: 222
  • 出版年份: 2013
定价:¥32 销售价:登录后查看价格  ¥{{selectedSku?.salePrice}} 
库存: {{selectedSku?.stock}} 库存充足
{{item.title}}:
{{its.name}}
精选
内容简介
《工商管理硕士英语读写译教程(哈尔滨工业大学十二五规划教材)》是哈尔滨工业大学“十二五”规划教材,以《MBA英语教学大纲》为依据编写全书共分12个单元,每单元包括4部分,即课上精讲文章、课下自学文章、商务英语写作和目标语文化导入.目的是切实满足学生的学业要求和就业需求,为将来走上社会岗位做好准备。
《工商管理硕士英语读写译教程(哈尔滨工业大学十二五规划教材)》适用于工商管理硕士以及具有同等英语水平的学生使用。
目录
Unit 1
PART ONE INTENSIVE READING A Life in the Day of an MBA
PART TWO EXTENSIVE READING How to Mend a Broken Friendship
PART THREE BUSINESS WRITING A JobApplication Letter
PART FOUR CULTURAL INPUT General Introduction to Major EnglishSpeaking Countries

Unit 2
PART ONE INTENSIVE READING Why Businessman Should Stuay History
PART TWO EXTENSIVE READING The Ugly Truth about Beauty
PART THREE BUSINESS WRITING R6sume
PART FOUR CULTURAL INPUT Ivy League

Unit 3
PART ONE INTENSIVE READING Crack the Hidden Job Market
PART TWO EXTENSIVE READING Is All That Texting Turning Young
Aduhs into Social Robots?
PART THREE BUSINESS WRITING Personal Statement
PART FOUR CUIJURAL INPUT Famous Financial Service Firms

Unit 4
PART ONE INrENSIVE READING Chinese Americans
PART TWO EXTENSIVE READING The Blending of the United States
PART THREE BUSINESS WRIⅡNG Advertisement
PART FOUR CUIJrrURAL INPUT Top Magazines

Unit 5
PART ONE INTENSIVE READING For Richerfor Poorer
PART TWO EXTENSIVE READING How to Start Enjoying Life Again
PART THREE BUSINESS WRITING A Notarial Certificate
PART FOUR CUIJTURAL INPUT Electronic Business

Unit 6
PART ONE INTENSIVE READING Mistakes Job―Seekers Make
PART TWO EXTENSIVE READING Separating Your Home and Office
PART THREE BUSINESS WRITING An Invitation Letter
PART FOUR CULTURAL INPUT General Introduction to MBA Programs

Unit 7
PART ONE INTENSIVE READING How to Forgive Yourself
PART TW0 EXTENSIVE READING Achieve Personal Success
PART THREE BUSINESS WRITING Welcoming Speech
PART FOUR CULTURAL INPUT Big Four Audit Firms
Unit 8

PART 0NE INTENSIVE READING Undefeated British
PART TW0 EXTENSIVE READING A Lesson from SwitzerlandS Multi―Lingualism
PART THREE BUSINESS WRITING Proposing a Toast
PART FOUR CULTURAL INPUT WorldS Leading Retailers

Unit 9
PART ONE INTENSIVE READING The Customer Isnt Always Right
PART TWO EXTENSIVE READING The Traditional Transcript and Resume
Are Dead
PART THREE BUSINESS WRITING How to Write Argumentative Essays
PART FOUR CULTURAL INPUT Famous Broadcasting Corporations

Unit 10
PART ONE INTENSIVE READING Dont Undermine Your Own Brand
PART TWO EXTENSIVE READING Using Testimonials
PART THREE BUSINESS WRITING How to Write Expository Essays
PART FOUR CUIJTURAL INPUT Great Minds in Business

Unit 11
PART ONE INTENSIVE READING Pride of a Nation
PART TWO EXTENSIVE READING Getting Your Business Started
PART THREE BUSINESS WRITING Writing for Graphs and Charts
PART FOUR CUIJTURAL INPUT Recruiting Conditions

Unit 12
PART ONE INTENSIVE READING Outsourcing Mistakes
PART TWO EXTENSIVE READING A Genius Era Ends
PART THREE BUSINESS WRITING Common Errors in Grammar
PART FOUR CULTURAL INPUT W0rId―Famous Stock Exchange
摘要
Types(类型):
按表达方式分
1.现场讲演欢迎辞:由欢迎人在被欢迎人到达时在欢迎现场口头发表的欢迎稿。
2.报刊发表欢迎辞:发表在报刊或公开发行刊物之上的欢迎稿。它一般在客人到达前后发表。
按社交的公关性质分
1.私人交往欢迎辞:私人交往欢迎辞一般是在个人举行较大型的宴会、聚会、茶会、舞会、讨论会等非官方的场合下使用的欢迎稿。通常要在正式活动开始前进行。私人交往欢迎词往往具有很大的即时陸、现场性。
2.公事往来欢迎辞:这样的欢迎辞一般在较庄重的公共事务中使用。要有事先准备好的得体的书面稿,文字措词上的要求较私人交往欢迎辞要正式和严格。
Featurcs(特点):
欢愉性
致欢迎辞当有一种愉快的心情,言词用语务必富有激情和表现出致辞人的真诚。只有这样才可给客人一种“宾至如归”的感觉,为下一步各种活动的完满举行打下良好的基础。
口语性
欢迎辞本意是现场当面向宾客口头表达的,所以口语化是欢迎辞文字上的必然要求,在遣词用语上要运用生活化的语言,既简洁又富有生活情趣。口语化会拉近主人同来宾的亲切关系。
……

蜀ICP备2024047804号

Copyright 版权所有 © jvwen.com 聚文网