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商务英语阅读中国视角

商务英语阅读中国视角

  • 装帧: 平装
  • 出版社: 南开大学出版社
  • 作者: 李桂媛 高嘉勇 主编 著作
  • 出版日期: 2012-10-01
  • 商品条码: 9787310040490
  • 版次: 1
  • 出版年份: 2012
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内容简介
本书主要内容包括:中国与世界;中国投资环境;中国金融;中国制造业;中国电子商务;中国零售业等。
目录
Ⅰ. China and World
1. Chinese Acquisitions: China Buys up the world /1
2. India vs. China: Whose Economy Is Better? /11
3. What do soaring Chinese wages mean for global manufacturing? /22
4. China's Investment Overseas in 2010 /37
Ⅱ. Investment Environment in China
5. Shrouded in Mystery: Chinese Executive Compensation /50
6. China Knows It Must Innovate /66
7. Six keys to Profiting in China /75
8. As Wages Rise, Time to Leave China /86
Ⅲ. Finance in China
9. Currency Move: Latest Sign of China's Transformation /96
10. Don't Blame China's Currency for U.S. Trade Deficit /105
11. Chinese Equities Recover as Beijing Battles Inflation /115
12. China's "Overinvestment" Problem May Be Greatly Overstated /126
IV. Manufacturing in China
13. When will China produce a car brand people want to drive? /138
14. Why Apple's products are "Designed in California" but "Assembledin China" /153
15. Lenovo Soars in China, struggles in U.S. /164
16. Comae: China's Challenge to Airbus and Boeing /174
Ⅴ. E-commerce in China
17.Cracking E-Commerce in China /186
18. How eBay Found a Secret Way into China /198
19. How to Sell Online in China /209
Ⅵ. Retail Industry in China
20. Chinese Fuel Soaring Shop Rents in Hong Kong /220
21. A Comeback plan for Gome, 'China's Best Buy' /237
Ⅶ. Movie Industry in China
22. Avatar 2: Made in China? /249
23. Hollywood Goes to China /260
24. Hollywood Looks to China for Movie Money /271

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