英语商务信函写作(第2版)

常玉田编著的《英语商务信函写作(第2版)》致力于英语语言应用能力的提高阶段，致力于国际商务活动中使用英语文字进行沟通的效率和交际效果。
本书的教学对象是高等院校英语专业和经贸类各专业本科高年级、MBA课程、双学位等学生，以及报考国际商务专业人员职业资格考试外销员从业资格考试的人们；可以作为教科书，也可作为参考书使用。

Chapter 1 准确和正确Correctness
1 术语准确Accuracy with Industrial Terms
2 信息准确Information Accuracy
3 语意正确Correct Messages
4 拼写正确Spelling Notes
5 综合应用Integrated Application
Chapter 2 数词的写法Amounts and Numbers
1 数词的写法Word Style or Numeral Style
2 只能使用阿拉伯数词Numerical Digits Only
3 只能使用文字数词Words Only
4 注意事项Important Cautions
5 综合应用Integrated Application
Chapter 3 词法正确Correct Diction
1 名词Nouns
2 冠词Definite&Indefinite Articles
3 动词Verbs&Verbal Phrases
4 介词和连词Prepositions&Conjunctions
5 综合应用Integrated Application
Chapter 4 语法正确Correct Grammar
1 常见问题Common Problems by Chinese Writers
2 平行结构Parallel Structure
3 修饰语错位Dangling Modifiers
4 不问断句子Run—on Sentences
5 短语句Fragment Sentences
Chapter 5 汉化英语Chinglish
1 类型Types of Chinglish
2 恶性中式英语Malignant Chinglish
3 动词连用Too Many Verbs
4 良性中式英语Benign Chinglish
5 综合应用Integrated Applications
Chapter 6 具体化Concreteness
1 概述An Overview
2 信息完整全面Complete with the Six W’s
3 细节完整具体Concreteness in Action
4 使用具体词汇Using Concrete Words
5 相关问题Important Cautions
Chapter 7 体谅对方Considerateness
1 对方为重You Attitude
2 肯定与否定Positive VS．Negative
3 角度恰当Appropriate Perspectives
4 人情味Personal VS．Impersonal
5 尊重文化差异Cultural Awareness
Chapter 8 清楚易懂Clarity
1 语意清楚Clear Messages
2 语句连贯Unity and Coherence
3 逻辑布局Logical Flow
4 语义重心Semantic Focus
5 信息格式化Information Formatting
Chapter 9 简明扼要Conciseness
1 无关信息Relevant Facts Only
2 冗词和罗嗦Reducing Redundancies
3 使用简单词Use Simple Words
4 多用动词Using Action Verbs
5 精简句子结构Streamlining Structure
Chapter 10 恭敬礼貌Courtesy
1 及时答复Timely Response
2 优选不说Better Not to Say It
3 政治问题Politically Correct
4 礼貌友好Friendly Expressions
5 词语褒贬Complimema~VS．Derogatory
Chapter 11 与时俱进Currency
1 名正言顺Updating Names
2 语言陈腐Clichrs to Avoid
3 物尽其用Working Clichrs Welcome
4 与时俱进Modem Remodeling
5 多样化表达Expressions Diversified
Chapter 12 一般询函Routine Requests
1 定义与种类Nature&Types ofRequests
2 撰写步骤Writing a Request
3 一般询问例信Exemplary Routine Requests
Chapter 13 应求与自发询函Special Requests
1 文本特征Important Features
2 应求询问Solicited Requests
3 自发询问Unsolicited Requests
4 语言问题Language Issues
Chapter 14 肯定回复Positive Replies
1 回复的性质Namms ofResponses
2 回复策略Approaches in Responses
3 肯定性回复Positive Responses
4 肯定性回复例信Exemplary Positive Replies
5 详解一例A Mini Case
Chapter 15 否定回复Negative Replies
1 直接否定Deductive Approach in Simple Negatives
2 间接否定Inductive Approach in Negative Replies
3 撰写步骤Writing a Negative Message
4 否定性回复例信Negative Replies in the Inductive Approach
Chapter 16 询价、报价与还价Enquiries．Offers and Counteroffers
1 询价概述Enquiries with Examples
2 报价概述Offers with Examples
3 还价概述Counteroffers with Examples
Chapter 17 订单与确认Orders and Replies
1 格式化订单Form Order LeRers
2 订购函Standard Orders Leaers
3 订货确认函Replies to Orders
Chapter 18 索赔与回复Claims and Replies
1 概述An Overview
2 投诉函Complaints
3 索赔函Claims
4 回复例信Replies to Complaints and Claims