艾菲德·罗伯茨(EIfed Roberts)，香港大学经济及工商管理学院荣誉副教授，长期从事MBA教学，主讲课程有“商务沟通”和“商业道德”。现同时为复旦大学—香港大学IMBA及多伦多大学EMBA学生上课。拥有30余年在多国的授课经验，对各国文化差异以及由文化差异造成的不同商务环境有着独特的见解。
杰隆·博格(Jeroen van den Berg)，亚洲优选的案例中心——香港大学亚洲案例中心(ACRC)的案例团队负责人，不仅撰写了大量被全球专家和学生广泛使用的案例，而且经常担任众多本科和研究生案例比赛的评委，在过去三年中组织了汇丰一麦肯锡商业案例大赛。
黄智颖，任教于复旦大学管理学院，担任MBA和EMBA项目的共同教师，曾赴美国与香港进修。与美国学者共同发表数篇论文，熟悉中国商务环境，精通中英文，对中外商务沟通的差异有着深刻的理解。
第九章 关于Crown World Holding公司的案例
分析一个案例。
为案例分析准备一个书面报告和一个口头汇报。
准备你会被提问的问题。
第十章 关于Oasis香港航空公司的案例
总结
参考文献
摘要
The three contributors to this book got together and asked some simplequestions. For a beginning we asked ourselves if there was a need to writeanother text when there are already texts on the market djealing with thissubject.The answer was very much a " yes" because the publications on theunderstanding of the case study approach tend to target a western audience,especially readers who are native English speakers. These publications largelytake western examples and are often theoretical as opposed to giving the readerin Asia a lot of practical advice on how to approach a case study. It seemedimportant that this new practical guide on how to deal with case studies and inparticular case studies in the Asian context should be published. Also we feltthat while western case studies are important in their own right, ourreadership might like to primarily concentrate on how business is conducted inAsia. This is a region which is quickly assuming major significance in theworld and where a particular form of business behaviour, different in manyaspects from its western counterparts, is beginning to emerge.The second question was who might benefit from the writing of this book.Our answer, after long discussion, was that we would target MBA studentsand advanced undergraduate students primarily in Greater China but also inother parts of Asia. The book will also be of interest to teaching faculty andwestern students wanting to know more about learning with case studies in the Asian Business context.
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