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PASS BEC高频词汇必备(高级)

PASS BEC高频词汇必备(高级)

  • 字数: 250.00千字
  • 装帧: 平装
  • 出版社: 中国人民大学出版社
  • 作者: 谷征
  • 出版日期: 2011-03-01
  • 商品条码: 9787300131696
  • 版次: 1
  • 开本: 32开
  • 页数: 277
  • 出版年份: 2011
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内容简介
《Pass BEC高频词汇推荐(不错)》涵盖商务英语推荐十二大主题高频词汇、接近按照剑桥考试体系大纲规定的话题排列、配有商务场景经典例句及近年真题例句。 
作者简介
谷征,英国雷丁大学商学院在读博士,英国国家高等教育项目内审主任,北京工业大学商务管理类学科教师。多年从事商务英语及工商管理类双语课程教授,坚持以学生为中心、激发并引导学生自主创新思考的西方授课模式,课堂氛围轻松愉悦,互动性强。将商务知识与英语学习结合起来,学生学习效果短期内提高较快。2009年在核心期刊发表商务类论文三篇,均被中文社会科学引文索引(CSSCI)收录;
2008年访问香港大学并进行商科教学学术交流;
2007年访问美国纽约大学及哥伦比亚大学;
2004年随北京市市政府出访韩国汉城大学交流。 
目录
chapter i marketing and sales
1. brand
4. product
5. distribution channel
6. market segment
7. public relations
8. business environment
9. customer relations
10. sales management
11. advertisement

chapter ii human resources management
1. job application
2. qualification
3. recruitment
4. training
5. performance appraisal
6. salary, pension and benefits

hapter iii finance
1. accounting
2. auditing
3. banking
4. currency
5. taxation

chapter iv business strategy
1. mergers and acquisition
2. competitive advantage
3. goals and objectives

chapter v information technology
1. information system
2. e-commerce
3. software
4. telecommunication

chapter vi operation management
1. research and development
2. production
3. process control
4. purchasing
5. quality control
6. supply chain management
7. outsourcing

chapter vh investment
1. stock market
2. shares
3. futures
4. bond
5. financing
6. insurance
7. real-estate

chapter vm management
1. organisational structure
2. management styles
3. titles and posts
4. facilities
5. motivation
6. time-management
7. teamwork
8. corporate culture

chapter ix internationaltrade
1. balance of trade
2. exchanging rate
3. payment
4. pirate
5. free trade area
6. wto terms
7. multinational companies
8. countries
9. industries

chapter x business ethics
1. environmental protection
2. carbon dioxide
3. sroi
4. industrial espionage
5. health and safety
6. common laws
chapter xi transportation
1. business trip
2. logistics
3. road
4. railway
5. shipping
6. airplane
7. pipe

chapter xii business communication
1. proposal and report
2. contract and agreement
3. telephone
4. presentation
5. complain
6. negotiation
7. business etiquette
8. formal dinner
9. clothes
附录一 图表写作高频词汇
附录二 肚界有名企业译名
附录三 常用缩略语
主要参考书目

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