您好,欢迎来到聚文网。 登录 免费注册
新闻传播学专业英语教程(第二版)(21世纪新闻传播学系列教材;“十一五”国家级规划教材)

新闻传播学专业英语教程(第二版)(21世纪新闻传播学系列教材;“十一五”国家级规划教材)

  • 出版社: 中国人民大学出版社
  • 作者: 侠名
  • 出版日期: 2010-03-01
  • 商品条码: 9787300117560
  • 版次: 0
  • 页数: 0
  • 出版年份: 2010
定价:¥39 销售价:登录后查看价格  ¥{{selectedSku?.salePrice}} 
库存: {{selectedSku?.stock}} 库存充足
{{item.title}}:
{{its.name}}
精选
编辑推荐
《新闻传播学专业英语教程(第2版)》:普通高等教育“十一五”重量规划教材,21世纪新闻传播学系列教材
内容简介
《新闻传播学专业英语教程(第2版)》主要内容简介:本套丛书涵盖新闻学、传播学两大学科和新闻学、广播电视、广告三个专业。21世纪已经来临,集聚力量,重新编写出一套体系完整的,能够为新世纪的新闻教育和新闻人才培养服务的新闻传播学的系列教材,已经成为人们的共识。正是基于这一点,中国人民大学出版社组织编写7%~21世纪新闻传播学系列教材。编著者都是各教学领域的专家,其中有许多人是相关学科的学术带头人。收入本系列的教材,有重量重点教材,有部级重点教材,其他教材也都是经过严格筛选的精品,充分保证了其质量和很好不错性。本套教材的特点具体如下:靠前,内容新,涵盖广。第二,写法新。第三,作者阵容强大。总之,这套教材的出版能够较好地满足新时代新闻传播学教学发展的需要,在宏观上,使学生把握新闻传播学的基本理论,熟悉其整体的框架;在微观上,能够借助教学使学生对新闻传播学的实践业务知识有具体的了解。
目录
Unit1Introduction
PassageOneTheMeaningof"Commum-cation"
PassageTwoMcQuail'sNormativeTheo——ries
PassageThreeHotandCold
PassageFourMinerva'sOwl

Unit2Books
PassageOneBooksinHistory
PassageTwoBookPublishing
PassageThreeThePrintingPressasanAgentofChange
PassageFourAreopagiuca.ASpeechfortheLibertyofUnlicensedPrinting

Unit3Magazines
PassageOneMagazineasMediaInnova-Tors
PassageTwoMagazinesPushImagesOverWords
PassageThreeLuceandTime
PassageFourEarlyPeriodicalasPublicistInstrumentofCrit-icism

Unit4Newspapers
PassageOneWhatifThereWereNoNewspaper?
PassageTwoANewspaperIndustryCasualtyYouMayHaveMissed
PassageThreeTheNewYorkTimesin1990s
PassageFourNaturalHistoryoftheNewspaper

Unit5Film
PassageOneImportanceofMovies
PassageTwoTheStructureoftheWesternFilm
PassageThreeHollywood'sBigSix~
PassageFourSchindler'sList.TheRoleofMemory

Unit6Radio
PassageOneFM~sRise
PassageTwoCharacteristicsofAmericanRadio
PassageThreeTrendsandConvergenceinRadioandSound
Recording
PassageFourTheAssetsandLiabilitiesinRadio

Unit7TV
PassageOneImpactofTelevision
PassageTwoCulture
PassageThreeTheCaseforTelevisionJournalism
PassageFourCBSNews

Unit8InternetandMediaConvergence
PassageOneInternet
PassageTwoWorldwideWedge:DivisionandContradictiorintheGlobalInformationInfrastructure
PassageThreeWeblogs,CitizenJournalistsandTraditionalMedia
PassageFourMediaConvergenceandComplications

Unit9MediaEducationandMediaLiteracy
PassageOneTheOriginofJournalismEducation
PassageTwoWhatTheyDon'tTeachatJ-School
PassageThreeGreen-EyeshadesVersustheChi-Squares
PassageFourElementsofMediaLiteracy

Unit10Advertising
PassageOneMediaChoices
PassageTwoOriginsofAdvertising
PassageThreeAdvertising:TheMagicSystem
PassageFourAdvertising.AgenciesandCopywriters

Unit11PublicRelations
PassageOneDefiningPublicRelations
PassageTwoPublicRelationsServices
PassageThreeNewsmaking
PassageFourTheRootsofPublicRelations

Unit12MediaEconomy
PassageOneEconomicFoundationofMassMedia
PassageTwoTheTwoEconomies
PassageThreeTelevisionProgramming
PassageFourRupertMurdoch

Unit13CultureIndustryandCultureStudies
PassageOneCultureIndustryReconsidered
PassageTwoWhatIsBritishCulturalStudies?
PassageThreePropertiesoftheNewMediaandaSocialistStrategy
PassageFourHegemony:AnOverview

Unit14ProcessofMassCommunication
PassageOneEncoding/Decoding
PassageTwoTheActsofCommunication
PassageThreeTheCircuitandtheActs
PassageFourSelectingtheNews:Gatekeeping

Unit15EffectsandAudienceofMassCommunication
PassageOneEffectsStudies
PassageTwoTheUsesandGratificationsModel
PassageThreeTVandLearning
PassageFourScientificandNonscientificPolls

Unit16MassCommunicationandSociety
PassageOneSomeSocialFunctionsoftheMassMedia
PassageTwoTheMasses:TheImplosionoftheSocialintheMedia
PassageThreeTheDebateoverCivicJournalism"~
PassageFourInvestigativeReporting

Unit17MassCommunicationandSocialControl
PassageOneGovernmentManipulationofMedia
PassageTwoOftheLibertyofThoughtandDiscussion
PassageThreeThePrinciples
PassageFourJefferson'sViewofthePress

Unit18LawsandEthicsofMassCommunication
PassageOneTheFirstAmendmenttotheConstitution
PassageTwoTheMeanstotheEnd
PassageThreeShouldtheNamesofRapeVictimsBePub-lished?
……
参考文献

蜀ICP备2024047804号

Copyright 版权所有 © jvwen.com 聚文网