目录
Unit 1 Education 教育
Reading A Boy Genius
Reading B IRemember Alan
Reading C But Can You Teach It?
A Unit Test
Unit 2 Making Money 创造财富
Reading A New Ways to Make a Bundle
Reading B Don't Pay These Hidden Fees
Reading C Making Dollars from Senses
A Unit Test
Unit 3 Career 职场人生
Reading A You'Re Hired !
Reading B I Was Fired!
Reading C Love Hurts
A Unit Test
Unit 4 Success 创业
Reading A The Secret of Success
Reading B Don't Quit Your Day Job
Reading C How MuchRisk Can You Take?
A Unit Test
Unit 5 Management 经营管理
Reading A Get Engaged
Reading B Dell Learns to Listen
Reading C Four Big Career Mistakes and How tO Avoid Them
A Unit Test
Unit 6 Efficiency 效率
Reading AA New Way to Get People to Pay
Reading B Life in Slow Motion
Reading C Efficiency vs. Effectiveness
A Unit Test
Unit 7 HumanResources 人力资源
Reading A The Battle for Brainpower
Reading B How Long Will You Live?
Reading C The Coming Battle for Immigrants
A Unit Test
Unit 8 Leadership 领导艺术
Reading A Praetices by Effective Executives （I）
Reading B Praetiees by Effective Executives （II）
Reading C The Clear Leader
A Unit Test
Unit 9 Competition 竞争
Reading A The Monster Dilemma
Reading B Was a Strike Inevitable?
Reading C They Will Manage for Food
A Unit Test
Unit 10 Finance 股市沉浮
Reading A You Can Make a Million
Reading B Mind over Money
Reading C Feelings Hurt
A Unit Test
Unit 11 Economic Crisis 经济危机
Reading A The Coming Storm
Reading B New Thinking for a New Financial Order
Reading C Economic Crisis: Predicted and Predictable
A Unit Test
Unit 12 Time 时间投资
Reading A The Most ImportantResource
Reading B Please Don't Make Me Go on Vacation
Reading C Commuter Pursuits
A Unit Test
Unit 13 Environment Protection 环境保护
Reading A Eco-towns Are the Greatest Try-on in the History of Property Speculation（185）
Reading BAn Inconvenient Bag
Reading C Bag Lady
A Unit Test
Unit 14Advertising 广告
Reading A When Is a Cliek Not a Click?
Reading B The Top 5Rules of the Ad Game
Reading C Tuning out TV
A Unit Test
Unit 15 Pleasure and Happiness 快乐幸福
Reading A How to Mix Pleasure with Business
Reading B Money and Happiness （Ⅰ）
Reading C Money and Happiness （Ⅱ）
A Unit Test
Unit 16 Network 网络
Reading A The Power of Suggestion
Reading B Dawn of the Digital Natives
Reading C Upgrade Madness
A Unit Test
Key to Exercises
摘要
When Albert Einstein arrived in America at age 54, pulling into New York harbor on the ocean liner Westernland on October 17, 1933, an official greeting committee was waiting for him. Einstein and his entourage, however, were nowhere to be found.
Abraham Flexner, director of the Institute for Advanced Study in Princeton, New Jersey, was obsessed with shielding his celebrity professor from publieity. So he'd sent a tugboat to spirit the great man away from the Westernland as soon as it cleared quarantine@）. His hair poking out from a wide- brimmed black hat, Einstein surreptitiously disembarked onto the tug, which ferried him and his party to lower Manhattan, where a ear would whisk them to Princeton. "All Dr. Einstein wants is to be left in peace and quiet," Flexner told reporters.
Actually, Einstein also wanted a newspaper and ice cream cone. As soon as he checked into Princeton's Peacoke Inn, he walked over to a newsstand, bought a newspaper and chuckled at the headlines about his mysterious whereabouts. Then he entered a local ice cream parlor and ordered a cone. The waitress making change for him declared, "This one goes in my memory book. "
Winner of the Nobel Prize in 1921 for his contribution to theoretical physics, Einstein was given an office at the institute. He was asked what equipment he needed. "A desk or table, a chair, paper and pencils," he replied. "Oh, and a large wastebasket, so I can throw away all my mistakes. "
He and Elsa, his wife, rented a house and settled into life in Princeton, He liked the fact that America, despite its inequalities of wealth and racial injustices, was more of a meritocracy than Europe. "What makes the new arrival devoted to this country is the democratic trait among the people," he would later marvel. "No one humbles himself before another person. "
The lack of stifling traditions, he notes, encouraged more of the sort of creativity he'd relished as a student in Europe, where his constant questioning of
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