Chapter 1 Cross Culture of Business Section I Text A Aspects of Culture ( I ) Reading Passage 1, Passage 2 Section II Text B Aspects of Culture ( II ) Reading Passage 3, Passage 4 Reading Skill Prereading Chapter 2 Business Etiquette Section I Text A Everyday Etiquette for Office Life Reading Passage 1, Passage 2 Section II Text B Handshakes Reading Passage 3, Passage 4 Reading Skill Speed Reading Chapter 3 Insurance Section I Text A Insurance and Its Functions Reading Passage 1, Passage 2 Section lI Text B Types of Insurance Coverage Reading Passage 3, Passage 4 Reading Skill Skimming Chapter 4 Global Corporations Section I Text A Multinationals Reading Passage 1, Passage 2 Section II Text B The Ups and Downs of Sanyo Reading Passage 3, Passage 4 Reading Skill Scanning Chapter 5 Successful Businessmen Section I Text A Inspiration and Hard Work Made Me an Entrepreneur Reading Passage 1, Passage 2 Section H Text B Malcolm McLean Reading Passage 3, Passage 4 Reading Skill Context Clues Chapter 6 Economy and Business Section I Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market Reading Passage 1, Passage 2 Section lI Text B Pepsi Gets Street Smart Reading Passage 3, Passage 4 Reading Skill Main Idea Chapter 7 Advertisements Section I Text A The Advertising Standards Authority:An Advertising Watchdog Reading Passage 1, Passage 2 Section lI Text B Advertising Reading Passage 3, Passage 4 Reading Skill Stems and Affixes Chapter 8 Internet and E-commerce Section I Text A Surfing to Success Reading Passage 1, Passage 2 Section II Text B Getting World onto Intemet Train Reading Passage 3, Passage 4 Reading Skill Paragraph Analysis: Reading for Full Understanding Keys to Exercises Vocabulary References
