Unit One
Text (1) Mapping Your Innovation Strategy
英语写作 正规语体和非正规语体
Text (2) Mapping Your Innovation Strategy(continued)
Unit Two
Text (1) Why Business Models Matter
个人简历
Text (2) What About Strategy?
Unit Three
Text (1) Meeting the Challenge of Corporate Entrepreneurship
英语写作工作申请信
Text (2) How IBM Strikes a Balance
Unit Four
Text (1) Total Knowledge Management
英语写作备忘录
Text (2) Barriers to Effective Risk Management in Knowledge
Management
Unit Five
Text (1) Angel Capital
英语写作缩写
Text (2) Angel Capital(continued)
Unit Six
Text (1) How to Lead a Self-Managing Team
英语写作缩写(continued)
Text (2) How to Lead a Self-Managing Team(continued)
Four Functions.11 Behaviors
Unit Seven
Text (1) Understanding Competitors
英语写作研究论文(一)
Text (2) Analyzing a Competitor’s Strategy
Unit Eight
Text (1) The Right Game:Use Game Theory to Shape
Strategy
荚语写作研究论文(二)
Text (2) Competition and Game Theory
Unit Nine
Text (1) Risk Management
英语写作研究论文(三)
Text (2) Introduction to Proj ect Risk Management
Unit Ten
Text (1) Quality Management and Improvement
英语写作研究论文(四)
Text (2) TQM and Innovation:A Literature Review and
Research Framework
Unit Eleven
Text (1) The Seven Principles of Supply Chain
Management
Text (2) The Seven Principles of Supply Chain Management
(continued)
Unit Twelve
Text (1) Business Process Management:A Review and
Evaluation
Text (2) Business Process Management:A Case Study
Appendix I Key to Exercises
Appendix II Text Translation