Unit 1 Introduction of MICE Industry at Home and Abroad 国内外会展业概况 1
Lesson 1 Introduction of the World MICE Industry 世界会展业概况 2
Lesson 2 Yesterday and Today of China’s MICE Industry 中国会展业的历史和现状 10
Unit 2 Exhibition and Conference Centers in China 中国的会展中心 18
Lesson 1 Size and Location of Exhibition Centers 会展中心的面积与位置 19
Lesson 2 Space Size and Location 展台面积与位置 26
Unit 3 Preparations for the Exhibition 会展筹备 36
Lesson 1 Preparations by the Host 组展方的准备工作 37
Lesson 2 Preparations by the Exhibitors 参展方的准备工作 45
Unit 4 Participation in an Exhibition 参展 54
Lesson 1 Decorating: Stand Construction and Reception 布展：展台搭建和接待 55
Lesson 2 Promotion of Exhibits, Services Provided and Delegations 展品推介、会展服务及组团参展 61
Lesson 3 Emergencies during the Exhibition 会展期间突发情况 68
Unit 5 Cancellation and Move-out 退展和撤展 77
Lesson 1 Cancellation of Exhibit Registration 取消预订展位 78
Lesson 2 Move-out 撤展 85
Unit 6 Post-Conference Tour 会后游 94
Unit 7 Exhibition and Conference Strategies 会展策略 104
Lesson 1 Organizers’ Strategies 组展方的策略 105
Lesson 2 Exhibitors’ Strategies 参展商的策略 111
Unit 8 Preparations for the MICE Profession 会展行业入职准备 119
Lesson 1 Career Prospect of MICE 会展行业职业前景 120
Lesson 2 Qualifications for the MICE Profession 会展行业职业资格 126
参考答案 136
参考文献 150
