商务英语教程 经济学和管理学经典定律

本书分别从经济学和管理学角度着手，共选了55个神奇而经典的定律，包括聚集效应、阿罗的不可能定律、边际效用递减率、蘑菇管理定律、帕金森定律、马太效应、奥肯定律、羊群效应等，这些定律是一种有助于我们直接提高效益的经济思维和管理方法的总结。本书为商务英语专业本科生晨读的教材，亦可作为经济管理学科本科生课外阅读教材及专业课的参考书，还可以作为经济管理、外贸金融、投资及项目管理等在职人员培训的专门教材及参考书。

  

   Unit 1 Agglomeration Economies

Unit 2 Arrow's Impossibility Theorem

Unit 3 Bandwagon Effect

Unit 4 Black Swan Theory

Unit 5 Boiling Frog Effect

Unit 6 Broken Window Effect

Unit 7 Butterfly Effect

Unit 8 Crowding Out Effect

Unit 9 Dunbar's Number

Unit 10 Finan Contagion

Unit 11 Foot-in-the-Door Technique

Unit 12 Forer Effect

Unit 13 Freudian Slip

Unit 14 Glass Ceiling Effect

Unit 15 Gresham's Law

Unit 16 Halo Effect

Unit 17 Hawthorne Effect

Unit 18 Herd Behavior

Unit 19 Hot-Stove Rule

Unit 20 Incubation Effect

Unit 21 Iron Law of Wages

Unit 22 Krishna Harsh Law

Unit 23 Laffer Curve

Unit 24 Law of Diminishing Marginal Utility

Unit 25 Lipstick Effect

Unit 26 Long Tail Theory

Unit 27 Marginal Utility

Unit 28 The Matthew Effect

Unit 29 Mere-Exposure Effect

Unit 30 Murphy's Law

Unit 31 Mushroom Management

Unit 33 Okun's Law

Unit 34 Overjustification Effect

Unit 35 Pareto Principle

Unit 36 Parkinson's Law

Unit 37 Peter Principle

Unit 38 Placebo Effect

Unit 39 Pratfall Effect

Unit 40 Primacy Effect

Unit 41 Prospect Theory

Unit 42 Pygmalion Effect

Unit 43 Ratchet Effect

Unit 44 Segal Law

Unit 46 Spillover Effect

Unit 47 Stanford Prison Experiment

Unit 48 The Rule of Three

Unit 49 Tragedy of the Commons

Unit 52 Weapons Effect

Unit 53 Yerkes-Dodson Law

Unit 54 Zeigarnik Effect

Unit 55 Zero-Sum Game