读解电视=Reading TV英文

    本着电视研究跨学科、多视角的特点，《读解电视》的编者宋云峰、尼克·佩里选取了20篇电视研究学者的重要文章(或章节)，从五个主要方面全面剖析电视的本质与特点，供读者和研究者对西方的电视研究领域进行深入、系统的认识或借鉴。这五个主要方面分别是：组织电视广播的产业和企业(industries and enterprises which organizes television)；实现电视广播的文本(texts that realize television)；接收电视的观众(audience that recognize television)；管理电视的机构(agencies that regulate it)；影响电视传播的技术手段(technology that shapes television)。

本书精选西方电视研究领域的20篇经典之作，从文化研究的视角全方位深入解剖电视作为大众传媒的本质和特点，不仅涵盖电视研究的理论，而且展示电视研究的方法，内容涉及：1．组织电视广播的产业与企业；2实现电视广播的文本；3．接收电视的观众；4．管理电视的机构；5影响电视传播的技术手段。本书为每篇选文提供了导读、注释、思考题和参考书目，为读者提供了优选的方便。

UUnit 1 : Domestic Location
Text I Television and Family
Text II Television in the Family
Unit 2 : Medium Characteristics
Text III Broadcast TV as Cultural Form
Text IV Remediation: Understanding New Media
Unit 3 : Cultural Form
Text V Programming as Sequence or Flow
Text VI Television / Sound
Unit 4 : Cultural Economy
Text VII The Political Economy of the Television (Super) Text
Text VIII Inside the Prime Time
Unit 5 : Genre / Format
Text IX Genre Study and Television
Text X Producing (Post-)Trendy Japanese TV Dramas
Unit 6 : Intertextuality
Text XI Bardic Television
Text XII Television as a Cultural Forum
Unit 7 : National Broadcasting Systems
Text XIII Public Service Versus the Market
Text XIV "Democracy as Defeat": The Impotence of Arguments for Public Service Broadcasting
Unit 8 : Going Global
Text XV Adapting US Transnational Television Channels to a Complex World:From Cultural Imperialism to Localization to Hybridization
Text XVI The De-Centering of Cultural Imperialism: Television and Globalization in the Latin World
Unit 9 : Encoding / Decoding
Text XVII Decoding and Recoding Audiences
Text XVIII Dallas as an Educational Game
Unit 10: Audiences
Text XIX Living Room Wars: Rethinking Media Audiences for a Postmodern World
Text XX A Typology of Television Use
Glossary