您好,欢迎来到聚文网。 登录 免费注册
跨文化沟通

跨文化沟通

  • 装帧: 平装
  • 出版社: 外语教学与研究出版社
  • 作者: 庄恩平,(美)萨斯曼(Nan M.Sussman)
  • 出版日期: 2014-04-01
  • 商品条码: 9787513542098
  • 版次: 1
  • 开本: 16开
  • 页数: 269
  • 出版年份: 2014
定价:¥49.9 销售价:登录后查看价格  ¥{{selectedSku?.salePrice}} 
库存: {{selectedSku?.stock}} 库存充足
{{item.title}}:
{{its.name}}
精选
内容简介
《跨文化沟通》由中美跨文化研究领域的专家共同编写,结构清晰、内容实用、活动形式多样、语言通俗易懂。《跨文化沟通》既可作为高等学校跨文化类课程教材,也可作为从事跨文化相关工作的专业人士的参考用书。《跨文化沟通》基于丰富的跨文化沟通案例,引导学生层层剖析,学以致用: 培养学生的跨文化意识,提高发现跨文化沟通过程中存在问题的敏锐力。 引导学生探究跨文化沟通问题的深层原冈,提高解决此类问题的能力。 培养学生的全球视野,以跨文化视角分析各类现象与问题。
目录
Part One Basic Concepts of Intercultural Communication
Unit 1 Culture Behind Language
Reading 1 Language,Thought,Culture,and Intercultural Communication
Reading 2 Language Mirrors Values
Unit 2 Communicating Interculturally
Reading 1 The Link Between Culture and Communication
Reading 2 Intercultural Awareness and Communication
Unit 3 Barriers in Intercultural Communication
Reading 1 Experiencing Intercultural Communication
Reading 2 Cultural Biases and Intercultural Communication
Unit 4 Intercultural Adaptation
Reading 1 Internationalisation and Intercultural Competences
Reading 2 Studying Abroad and Culture Shock
Part Two Intercultural Skills
Unit 5 Understanding Cultural Differences
Reading 1 Dynamics of Intercultural Communication
Reading 2 Understanding Values Behind Businesspeople
Unit 6 Time and Culture
Reading 1 Time and Culture
Reading 2 Managing Change in a Past-Oriented Culture
Unit 7 Communicating Nonverbally
Reading 1 Defining Nonverbal Communication
Reading 2 Nonverbal Communication
Unit 8 Different Communication Styles
Reading 1 Ways of Reasoning
Reading 2 Teaching Culture:Perspectives in Practice
Part Three Applications of Intercultural Communication
Unit 9 Innovation and Education
Reading 1 Differences That Make a Difference
Reading 2 The Global Campus:Challenges and Opportunities
Unit 10 Intercultural Training
Reading 1 What Are Intercultural Services?
Reading 2 Working Abroad and Expatriate Adjustment
Unit 11 Intercultural Business Communication
Reading 1 The Theoretical Foundation for Intercultural Business Communication:A Conceptual Model(Part 1)
Reading 2 The Theoretical Foundation for Intercultural Business Communication:A Conceptual Model(Part 2)
Reading 1 China Needs More Public Diplomacy,Zhao Says
Reading 2 Public Diplomacy Gains Ground
Acknowledgements

蜀ICP备2024047804号

Copyright 版权所有 © jvwen.com 聚文网