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商务职场英语(附光盘学生用书)/职场英语选修教程系列

商务职场英语(附光盘学生用书)/职场英语选修教程系列

  • 字数: 260
  • 出版社: 上海外教
  • 作者: 威廉姆斯
  • 商品条码: 9787544610285
  • 版次: 1
  • 开本: 16开
  • 页数: 146
  • 出版年份: 2009
  • 印次: 1
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内容简介
符合《大学英语课程教学要求》对大学英语教学提出的新要求,使大学 生在今后学习、工作和社会交往中能用英语有效地进行交际。 将专业知识融入真实的职场情景中,注重训练全面的听、说、读,写技 能,培养大学生的职场英语交际能力,有别于仅注重阅读和专业词汇的传统 专业英语教材。 选材均为商务职场中核心的话题,包括:找工作、销售、营销、财务问 题和目前全球商业中广泛关注的问题。 配有录音光盘和教师用书。
目录
To the Student Unit 1 Making your way Lesson I Time to make a decision Lesson 2 Following through Lesson 3 Filling out forms Lesson 4 Preparing your resume Lesson 5 Sending it all off Lesson 6 Finally, it's time for the interview Team Project 1 Unit 2 Selling is what it's all about Lesson 1 Have you got what it takes? Lesson 2 How do you do it? Lesson 3 Sales have increased by 20% Lesson 4 Dealing with the customer Lesson 5 Dealing with complaints Lesson 6 Buying and selling on the Internet Team Project 2 Unit 3 Marketing the product Lesson 1 Telling the world about your product Lesson 2 Brands Lesson 3 Finding out what appeals to the consumer Lesson 4 You, too, can do it--having a plan Lesson 5 Getting together and understanding it all Lesson 6 If you can make it, they can fake it Team Project 3 Unit 4 Financial matters Lesson 1 Keeping a record of personal expenses Lesson 2 Starting out Lesson 3 Managing expenses Lesson 4 Economic issues Lesson 5 Investments Lesson 6 Changes in the way we do things Team Project 4 Unit 5 Global concerns Lesson 1 Cultural issues Lesson 2 Corporate culture Lesson 3 Workplace changes Lesson 4 The other side of modern business Lesson 5 Global concerns in the business world Lesson 6 Ethical trading Team Project 5 Unit Reviews Additional Activities Reading Resources Writing Resources Unit Tests Grammar Resource Glossary

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