商务英语阅读教程(4学生用书新世纪商务英语专业本科系列教材)

Unit 1 Part I Pre-reading Questions Part II Extenslve Reading Text A Sri Lanka Trade Text B Principles of the Trading System Part III Reading Skills Part IV Supplementary Reading：Selected Part of the Doha Agenda Part V Test Yourself Unit 2 Part I Pre-reading Questions Part II Extensive Reading Text A A General Introduction to the World Trade Organization Text B The Uruguay Round Part III Reading Skills Part IV Supplementary Reading：10 Benefits of the WTO Tradin System Part V Test Yourself Unit 3 Part I Pre-reading Questions Part II Extensive Reading Text A Overview of Economic Integration Text B China and Regional Economic Integration Part III Reading Skills Part IV Supplementary Reading：Regional Economic Integration In China Today Part V Test Yourself Unit 4 Part I Pre-reading Questions Part II Extensive Reading Text A Introduction to International Economic Law Text B International Trade Regulation Part III Reading Skills Part IV Supplementary Reading：Internatonal Commercial Terms Part V Test Yourself Unit 5 Part I Pre-reading Questions Part II Extensive Reading Text A International Marketing and Its Growing Importance Text B Market Part III Reading Skills Part IV Supplementary Reading：One of the Entry StrateOles —— Joint Venture Part V Test Yourself Unit 6 Part I Pre-reading Questions Part II Extensive Reading Text A The Birth of a European Currency：the Euro Text B International Capital Market Part III Reading Skills Part IV Supplementary Reading：Balance of Payments （BOP） Part V Test Yourself Unit 7 Part I Pre-reading Questions Part II Extensive Reading Text A Introduction toInternationa Payments Text B Factoring Part III Reading Skills Part IV Supplementary Reading：O/berpayments Part V Test Yourself Unit 8 Part I Pre-reading！Questlons Part II Extensive Reading Text A Accounting and Double-entry System Text B About International AccounUng Part III Reading Skills Part IV Supplementary Reading：The Most Fundamental Accounting Principle Part V Test Yourself Unit 9 Part I Pre-reading Questions Part II Extensive Reading Text A Advantages of International Lojlstlcs Text B About LoglsUcs . Part III Reading Skills Part IV Supplementary Reading：DHL Part V Test Yourself Unit 10 Part I Pre-reading Questions Part II Extensive Reading Text A International Investment Text B Foreign Direct Investment Part III Reading Skills Part IV Supplementary Reading FDI Behavior of MNCS Part V Test Yourself Unit 11 Part I Pre-reading Questions Part II Extenslve Reading Text A To Bow or to Shake Hands？ —— Cultural Differences and Networking Etiquette Text B Take Off Your Shoes and Ask for Slippers：Integrating Corporate Culture In Global Business Part III Reading Skills Part IV Supplementary Reading：Doing Business In China Part V Test Yourself Unit 12 Part I Pre-reading Questions Part II Extensive Reading Text A MICE Industry and Its Players Text B Key Factors for Successful Events Part III Reading Skills Part IV Supplementary Reading：Essential Elements of the MICE Market Unit 13 Part I Pre-readlng Questions Part II Extensive Reading Text A Tourism, Globallzatlon and Sustainable Development Text B Home Away from Home Part III Reading Skills Part IV Supplementary Reading：Preparing for the Hotel Sales Part V Test Yourself Unit 14 Part I Pre-reading Questions Part II Extensive Reading TextA Insurance and Claim Text B Cargo Insurance Part III Reading Skills Part IV Supplementary Reading：Types of Insurance Providers Part V Test Yourself Unit 15 Part I Pre-reading Questions Part II Extensive Reading Text A About the Internet Text B An Introduction to Electronic Commerce Part III Reading Skills Part IV Supplementary Reading：Next Generation of E-commerce：M-commerce Part V Test Yourself Unit 16 Part I Pre-reading Questions Part II Extensive Reading Text A No Country Is an Island Text B What Is Globalization？ Part III Reading Skills Part IV Supplementary Reading：Managing Globalization：Isolation Is Not the Answer Part V Test Yourself Appendix：Key to Test Yourself