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国际商业文化简明教程(第2版新世纪商务英语专业本科系列教材)

国际商业文化简明教程(第2版新世纪商务英语专业本科系列教材)

  • 字数: 642
  • 出版社: 上海外教
  • 作者: 编者:(美)米切尔//何明霞|总主编:王立非
  • 商品条码: 9787544655064
  • 版次: 1
  • 开本: 16开
  • 页数: 348
  • 出版年份: 2018
  • 印次: 1
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目录
Chapter 1 Understanding Cultural Differences Chapter 2 Basic Cultural Types Chapter 3 The Impact of Culture Chapter 4 The Globalization of Business Chapter 5 Customs, Etiquette and Protocol Chapter 6 Communicating across Cultures Chapter 7 Non-Verbal Communication Chapter 8 Written Communication Chapter 9 Cultural Landmines for Women Chapter 10 Gift Giving Chapter 11 Humor across Cultures Chapter 12. Cross-Cultural Meetings Chapter 13 Cross-Cultural Negotiation Chapter 14 Corporate Culture Chapter 15 Corporate Ethics Chapter 16 The Cross-Cultural Team Chapter 17 Cross-Cultural Marketing Chapter 18 Cross-Cultural Consultants Key Glossary

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