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全球化工作环境中的跨文化沟通(第3版)/外教社跨文化交际丛书

全球化工作环境中的跨文化沟通(第3版)/外教社跨文化交际丛书

  • 字数: 752
  • 出版社: 上海外教
  • 作者: (美)瓦纳//比默
  • 商品条码: 7544601609
  • 版次: 1
  • 开本: 16开
  • 页数: 419
  • 出版年份: 2006
  • 印次: 2
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目录
1 Culture and Communication 1 2 The Role of Language in Intercultural Business Communication 39 3 Getting to Know Another Culture 81 4 Individuals and Groups in Business Cultures 113 5 Organizing Messages to Other Cultures 137 6 Nonverbal Language in Intercultural Communication 175 7 Cultural Rules for Establishing Relationships 205 8 Information, Decisions, and Solutions 237 9 Intercultural Negotiation 269 10 Legal and Governmental Considerations in Intercultural Business Communication 297 11 The Influence of Business Structures and Corporate Culture on Intercultural Business Communication 331 12 Intercultural Dynamics in the International Company 367 Appendix to Chapter 12 391

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