商务英语阅读教程(4学生用书第2版新世纪商务英语专业本科系列教材十二五普通高等教育

“新世纪商务英语专业本科系列教材” (第二 版)按照 制定的《高等学校商务英语专业本科 教学质量国家标准》编写修订，涵盖“英语知识与技 能”和“商务知识与技能”两大模块，全面满足新时 期商务英语专业教学需求。 翁凤翔主编的这本《商务英语阅读教程(4学生用 书第2版新世纪商务英语专业本科系列教材十二五普 通高等教育本科国家级规划教材)》以现代外语教育 理念和教材设计理论为指导，结合商务英语语言和教 学特点，融合多年商务英语教学实践，由国内外知名 外语教学专家和长期从事商务英语教学和实践的教授 共同参与，联袂打造。 强调打好扎实语言基本功，兼顾商务专业素质与 人文素养同步提升。注重思维能力、创新能力和跨文 化交际能力培养。 语言、文化与商务有机融合，注重商务英语技能 和商务专业知识合理衔接。学习任务设计丰富多样， 着力培养交际能力、自主学习能力和合作学习能力。 单元紧扣社会热点话题，难度合理递增。选文思想内 涵深刻，可读性强，充分反映经济全球化时代特点。 电子教案为教师提供跨媒体辅助教学支持；纸质 教材、音视频资源共同构建高效便捷的数字一体化教 学资源。

Unit 1 National Business Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Labor Market Text B The Role of Government Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: GDP Part Ⅴ Test Yourself Unit 2 A Country's Business Strategies Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A The New Silk Road Text B Bankers VS. MattressesⅡ Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Deflation Part Ⅴ Test Yourself Unit 3 Economy Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A A Penny Here, a Penny There Text B A New World Economic Order Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Digital Taylorism Part Ⅴ Test Yourself Unit 4 International Commercial Law Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A International Law and Its Major Systems Text B The Dispute Settlement System of WTO Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Trade Secrets and Patents Compared Part Ⅴ Test Yourself Unit 5 Marketing Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A The Concepts of Promotion Text B The Meaning of"Place" in Marketing Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Marketing Research Part Ⅴ Test Yourself Unit 6 Finance Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A The Birth of a European Currency: the Euro Text B International Capital Market Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Balance of Payments (BOP) Part Ⅴ Test Yourself Unit 7 International Payments Part Ⅰ Pre-reading Questions