Unit 1 The Evolution of Management
Unit 2 The Scope of Management
Unit 3 The Increasing Importance of Strategic Management
Unit 4 What Is Organizational Behavior
Unit 5 Production and Operations Management
Unit 6 Developing Quality and Competitive Advantage
Unit 7 Materials and Process Management of a Company
Unit 8 Introduction to Financial Management
Unit 9 Key Issues in an International Environment
Unit 10 Supply-Chain Management and Integration
Unit 11 Human Resource Management
Unit 12 Types of Marketing Research
Unit 13 Defining Customer Value and Satisfaction
Unit 14 Integrated Logistics Management
Unit 15 Understanding Services
Unit 16 How to Set a Price on a Product
Unit 17 Steps In Developing Effective Communication
Unit 18 The Realities of Public Relations
Unit 19 From Business Models to E-Business Models
Unit 20 The Emergence of E-Marketing
Key to Exercises
