综合教程(3学生用书新标准高职商务英语系列教材)

由梁绯主编的《综合教程(3学生用书)》为高职 商务英语专业教程，课文选取与商务相关的故事、案 例或相关知识介绍，辅以阅读理解和语言知识点练习 。语法部分不求全面、但求切中学生的学习难点，以 达到巩固和复习中学所学的目的。涵盖了基础写作和 应用写作，并兼顾商务礼仪的介绍。

Unit 1 Job Market Job Interview -- Preparation Makes the Difference Sell Yourself -- Being Smart with Your Answers Unit 2 Career The New Trouble on the Line Those "Gap Years" Aren't Just for Students Unit 3 Business Etiquette American Manners, Etiquette and Protocol Off to Singapore Unit 4 Corporate Culture The Organizational Culture That Exists Within Google Disney's Organizational Behavior Concepts Unit 5 Star Companies How Apple Does It Who's Driving Twitter's Popularity? Unit 6 Successful Entrepreneurs The Meaning of Bill Gates Secrets of Self-Made Millionaires Unit 7 Retailing Retail Store Design -- Part Art and Part Science Shoppers Willing to Pay More for Products They Can Touch Unit 8 Pricing Pricing for Profits and Growth Product Downsizing Cheats Consumers Unit 9 Customers Good Customer, Bad Customer? The Importance of Good Customers Unit 10 Brands Best Global Brands Brand Awareness Unit 11 Service Industry Dubai's Seven-star Hotel The Elements of a Great Shopping Experience Unit 12 Industry Trends Going Global It's Time to Create Your Own Economy Appendix Glossary