电子商务专业英语(21世纪高等院校电子商务系列规划教材)

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Unit 1 Text A Types of Electronic Business New Words Phrases Abbreviations Notes Exercises Text B Commerce New Words Phrases Abbreviations Exercises Reading Material Reference Translatio电子商务 Unit 2 Text A A B2B Guide New Words Phrases Abbreviations Notes Exercises Text B B2B New Words Phrases Abbreviations Exercises Reading Material Reference TranslatioB2B 指南 Unit 3 Text A B2C New Words Phrases Abbreviations Notes Exercises Text B E-Commerce： 8 Be Merchants New Words Phrases Abbreviations Exercises Reading Material Reference Translatio企业对用户的电子商务 Unit 4 Text A Online Shopping (I) New Words Phrases Abbreviations Notes Exercises Text B Online Shopping (II) New Words Phrases Exercises Reading Material Reference Translatio网上购物 Unit 5 Text A Build Your Virtual Store New Words Phrases Abbreviations Notes Exercises Text B 10 Things You Need to Start Selling Online New Words Phrases Abbreviations Exercises Reading Material Reference Translatio建立虚拟商店 Unit 6 Text A Digital Marketing New Words Phrases Abbreviations Notes Exercises Text B PPS and PPC New Words Phrases Abbreviations Exercises Reading Material Reference Translatio数字营销 Unit 7 Text A SEM and SEO New Words Phrases Abbreviations Notes Exercises Text B CPA， CPI and CPM New Words Phrases Abbreviations Exercises Reading Material Reference TranslatioSEM和SEO Unit 8 Text A How Electronic Payment Works New Words Phrases Abbreviations Notes Exercises Text B Online Banking New Words Phrases Abbreviations Exercises Reading Material Reference Translatio电子支付是如何运作的 Unit 9 Text A Online Shopping Safety New Words Phrases Abbreviations Notes Exercises Text B Nine Ways to Combat Credit Card Frauds New Words Phrases Abbreviations Exercises Reading Material Reference Translatio网上购物安全 Unit 10 Text A Secure Electronic Transaction New Words Phrases Abbreviations Notes Exercises Text B PKI New Words Phrases Abbreviations Exercises Reading Material Reference Translatio安全电子交易 Unit 11 Text A Computer Network New Words Phrases Abbreviations Notes Exercises Text B Wireless Networking New Words Phrases Abbreviations Reading Material Reference Translatio计算机网络 Unit 12 Text A Logistics New Words Phrases Notes Exercises Text B Third Party Logistics New Words Phrases Abbreviations Exercises Reading Material Reference Translatio物流