国际商务谈判(第2版新视界商务英语系列教材)

刘白玉、刘夏青、孙明玉主编的《国际商务谈判 (第2版新视界商务英语系列教材)》共分八章，分别从 国际商务谈判基本理论、谈判人员的素质、谈判环节 、谈判策略和技巧、谈判类型、语言与非语言沟通技 巧、谈判礼仪和跨文化谈判等方面进行了详述。本书 除了系统性、完整性、语言规范性、内容前沿性外， 还有两大亮点：一是采用案例式教学，将谈判理论、 方法、技巧等融于经典案例中；二是育人，学生学完 本书后不仅学习了如何做事，也学习了如何做人。 本教材既适用于商务英语专业、国际贸易专业、 国际商务专业的专业教学，又适用于全校选修，同时 也适用于在职MBA和企业培训。

Chapter 1 Basic Theories for International Business Negotiatior Section A Understanding International Business Negotiation Section B A Negotiation Aching to Find Way Out Words and Expressions Background Information Situational Dialogue in Negotiation Exercises Chapter 2 Staffing Negotiation Teams Section A Basic Principles That Make You a Smart Negotiator Section B What Determines the Success in Multiparty Negotiation Words and Expressions Background Information Situational Dialogue in Negotiation Exercises Chapter 3 Phases of International Business Negotiation Section A A Typical Negotiation on Sale with the Chinese Section B How to Negotiate Price for Sales Words and Expressions Background Information Situational Dialogue in Negotiation Exercises Chapter 4 Negotiation Strategy and Tactics Section A What Strategy and Tactics to Choose? Section B Negotiation Strategy and Tactics in Practice Words and Expressions Background Information Situational Dialogue in Negotiation Exercises Chapter 5 Types of International Business Negotiation Section A Types of International Business Negotiation Section B Long Live Price Negotiations --A Case Study of Price Negotiation Scenario Words and Expressions Background Information Situational Dialogue in Negotiation Exercises Chapter 6 Verbal and Nonverbal Communication Skills Section A Understanding Verbal and Nonverbal Communication Section B A Smart Car Seller Words and Expressions Background Information Situational Dialogue in Negotiation Exercises Chapter 7 International Business Negotiation Etiquette Section A Business Negotiation Etiquette Section B McDonald's Secret Weapon to Change Disadvantages into Advantages Words and Expressions Background Information Situational Dialogue in Negotiation Exercises Chapter 8 Cross-Cultural Business Negotiation Section A Forewarned Is Forearmed Section B Building Trust Before Heading to the Table with Japanese Words and Expressions Background Information Situational Dialogue in Negotiation Exercises Key to Exercises Further Reading References