商务英语综合教程(附光盘4新时代商务英语专业系列教材)

谭万文主编，翁凤翔、郭桂杭总主编的《商务英 语综合教程(附光盘4新时代商务英语专业系列教材) 》共12个单元，涉及商务宴请、商务文化、领导艺术 、员工管理、市场营销、商务伦理、客户服务、供应 链、金融顾问、电子商务、商业投资、商务谈判等专 题。每单元都由导入性练习、课文A、词汇表、注释 、练习和课文B组成。课文A主要选自英语国家的重要 刊物；词汇表列出了课文中出现的商务术语和重要词 汇；注释侧重于相关背景知识的介绍和较难概念与术 语的解释；练习则紧紧围绕课文的重点和难点进行设 计，包括对课文的理解和对重要词汇、术语的基本运 用，形式丰富多样，能较好地检测和巩固所学知识。 课文B是延伸阅读，是学生自主学习的好材料。 本教材适合商务英语专业或英语专业(商务方向) 大二学生使用，也可作为英语爱好者和从事国际商贸 活动人士的参考教材。

Unit 1 Business Lunch Part I Lead-in Activities Part II Intensive Reading Text A Escalated Dining Part III Supplementary Reading Text B Essential Guide to the Business Lunch Unit 2 Business Culture Part I Lead-in Activities Part II Intensive Reading Text A Culture Clash Part III Supplementary Reading Text B Why Women Leave Tech: It's the Culture, Not because "Math Is Hard" Unit 3 Leadership Part I Lead-in Activities Part II Intensive Reading Text A The Ways Chief Executive Officers Lead Part III Supplementary Reading Text B The Boss with No Office Unit 4 Employee Management Part I Lead-in Activities Part II Intensive Reading Text A Rethinking HR' s Role in Employee Engagement Part IIl Supplementary Reading Text B Using Employee Segmentation to Bring out the Best in Your Workforce Unit 5 Marketing Part I Lead-in Activities Part II Intensive Reading Text A Marketing Moxie: Define Your Mission & Vision Part III Supplementary Reading Text B Content Marketing Unit 6 Business Ethics Part I Lead-in Activities Part II Intensive Reading Text A Software Engineers Need a Crash Course in Ethics Part III Supplementary Reading Text B Women May Avoid Business Careers to Maintain Ethical Integrity Unit 7 Customer Service Part I Lead-in Activities Part II Intensive Reading Text A Why Customer Experience Matters More than Ever for Enterprise IT? Part III Supplementary Reading Text B Earn Customer Loyalty without Losing Your Shirt Unit 8 Supply Chains Part I Lead-in Activities Part II Intensive Reading Text A Turn Your Supply Chain into a Profitable Growth Engine Part III Supplementary Reading Text B Apple Needs Good, Not Just Better, Supply Chain Unit 9 Financial Advisor Part I Lead-in Activities Part IF Intensive Reading Text A Hiring a Financial Advisor Part III Supplementary Reading Text B How to Fire Your Financial Advisor Unit 10 E-Commerce Part I Lead-in Activities Part II Intensive Reading Text A The Rise and Fall of an E-commerce Golden Child Part III Supplementary Reading Text B The Future of the Internet Unit 11 Investment Part I Lead-in Activities Part II Intensive Reading Text A Investment Risks Part III Supplementary Reading Text B Lethal Mistakes for Real Estate Investors Unit 12 Negotiation Part I Lead-in Activities Part II Intensive Reading Text A What to Be Communicated During Negotiation? Part III Supplementary Reading Text B Business Negotiation Metaphors