国际商务函电(21世纪高等学校国际经济与贸易系列教材)

由孙芳、温珺主编的《国际商务函电(21世纪高 等学校国际经济与贸易系列教材)》共14个单元，涉 及询盘、发盘、还盘、订单和执行、装运、支付等商 务交易的业务环节，也包括了索赔、邀请、感谢、确 认等商务交易的一般沟通环节。每章按函电实例、注 释、常用表达、写作建议和练习的体例编著。函电实 例部分选用了简洁现代的案例，纳入国际商务常用字 词、短语、术语。注释部分对重要词汇和语法点进行 了详细的解释并补充了更多的例句，可以进一步丰富 词汇量，帮助读者灵活地应用关键词汇。常用表达部 分补充了各单元主题相关场景的表达，帮助读者积累 丰富的函电句式。写作建议部分总结了各单元主题函 电的结构安排和语言风格的写作要点。练习部分的题 型多样，可以帮助读者巩固每章所学的商务函电写作 要点，提高商务函电写作能力。駙录部分包括了常用 国际贸易术语、简洁英语、常用商务词汇、常用标点 符号和常用缩略语等。 本书可作为高等院校经济贸易类专业的本科生及 MBA、硕士研究生的教材使用，也可作为非经济贸易 类专业学生、国际商务人员及相关人员的自学和参考 用书。

Unit 1 BASICS OF BUSINESS CORRESPONDENCE The Importance of Business Correspondence Writing Challenges Faced by Business People Who Use Eng Second Language Things to be Noted by Business People Who Us as a Second Language Components of Business Letters Components of Business Emails Unit 2 ENQUIRIES AND REQUESTS 1. Making an Enquiry 2. Responding to Customer's Interest 3. Sending a Price List 4. Request for the Catalogue and Samples 5. Reply to the Above Enquiry 6. Asking for Quotations 7. Reply to an Enquiry on a Specific Model 8. Enquiry about Air-Conditioning Service 9. Reply to the Enquiry on Air-Conditioning Service 10. Looking for Prospective Buyers Unit 3 QUOTATIONS AND OFFERS 1. Giving a Quotation for Poster Paper 2. Giving a Quotation for Medically Used Machines 3. Asking about a Requote 4. Giving a Price Cut 5. Recommending the Purchase 6. Offering a Discount for Regular Customers 7. Declining an Offer 8. Declining the Buyer's Request 9. Making a Counter-Offer 10. Declining a Counter-Offer Unit 4 PLACING ORDERS 1. A Purchase Order 2. Enclosing an Order Form 3. Placing an Order 4. Declining an Order 5. Acknowledgement of an Order 6. Confirming a Repeat Order 7. Confirming an Order 8. Offering an Alternative Product 9. Final Confirmation of an Order 10. Confirming Order Details Unit 5 SALES LETTERS 1. Promote a New Product Range 2. Sales Recommendation Letter 3. After-sales Follow-up 4. Sustaining a Business Relationship 5. Strengthening Customer Relationships 6. Contacting Customers with Inactive Accounts 7. Follow-up after a Sales Demonstration 8. Follow-up on a Sales Exhibition 9. Letter to Win back a Lost Customer 10. A Sales Letter of Hotel Service Unit 6 CREDIT AND PAYMENT 1. Inquiry about Credit Information 2. A Favorable Reply to the Above 3. An Unfavorable Reply to the Above 4. Request for a Line of Commercial Credit 5. Request to Open an L/C 6. Request to Amend an L/C 7. Request to Extend an L/C 8. Reminding an Overdue Payment 9. Reply to a Reminder Letter 10. Request to Make an Overdue Payment Unit 7 PACKING AND SHIPPING 1. Stating Marking Requirements 2. Modifying Marking Requirements 3. Inquiry about Flower Pot Packaging 4. Describing Export Carton Instructions 5. Requesting Earlier Shipment 6. Responding to a Shipment Request 7. Requesting Shipping Documents 8. Shipping Advice 9. Shipper Authorization 10. Describing a Container Service Unit 8 COMPLAINTS AND CLAIMS 1. Complaining about a Faulty Products 2. Responding to the Complaint 3. Declining a Claim 4. Complaining about Poor Quality 5. Responding to a Claim on Poor Quality 6. Claim for Short Weight 7. Reply to the Claim on Short Weight 8. Complaining about Late Delivery 9. Responding to the Complaint about Late Delivery 10. Claim on Replacements for Damaged Products Unit 9 CONTRACTS AND AGREEMENTS 1. On Sales Agreement 2. On Purchase Agreement 3. On Sales Representative Agreement 4. Amendments to the Sales Representative Agreement 5. On Consortium Agreement 6. On Service Agreement 7. Contract Renewal 8. On Terms of a Proposed Contract 9. Suggesting a Change in a Contract 10. Extension of a Contract Unit 10 INVITATIONS AND INTRODUCTIONS 1. Invitation to Attend an Exhibition 2. Invitation to a Car Expo 3. Accepting an Invitation to an Event 4. Accepting an Invitation to a Meeting 5. Postponing an Invitation to a Factory Tour 6. Follow-up to an Invitation 7. Self-Introduction Business Letter 8. A Business Introduction Letter 9. Introducing a New Catalog 10. Introducing a New Product Unit 11 THANK-YOU AND WELCOME 1. Thanks for Arrangements 2. Meeting Thank-you Note 3. Thanks for Payment 4. Referral Thank-you Note 5. Sales Thank-you Letter 6. Welcome Letter to a New Account 7 .Welcome Letter on the Website 8. Welcome Letter to an Expo 9. Welcome Letter to a Trade Show 10. Welcome Letter to a New Shareholder Unit 12 ANNOUNCEMENTS AND NOTIFICATIONS 1. Announcing a Change of Policy 2. Announcing a Change of Business Address 3. Announcing a Holiday Closing 4. Announcing a Change of Email Address 5. Announcing a New Product 6. Announcing a Rate Increase 7. Notifying a Shipper of an Incorrect Order 8. Informing Customers of a Misprint 9. Announcing a New Website 10. Informing a Customer of an Incorrect Payment Amount 11. Announcing a Business Takeover Unit 13 ACKNOWLEDGEMENTS AND CONFIRMATIONS 1. Acknowledging an Order 2. Acknowledging the Return of an Item 3. Acknowledging a Payment 4. Acknowledging a Job Application 5. Acknowledging a Compensation Request 6. Confirming an Oral Agreement 7. Confirming a Meeting 8. Confirming a Promotion 9. Confirming the Receipt of a Bid 10. Confirming a Travel Arrangement Unit 14 OTHER BUSINESS CORRESPONDENCE 1. Leasing Terms 2. Rental and Cash Deposit 3. Invitation to Bid 4. Declining a Bid 5. Producing with Supplied Drawings 6. Requesting Open Cover Insurance 7. Clarifying Insurance Terms 8. Seeking Distributors 9. Buyer's Request for Goods on Consignment 10. Seller's Acceptance of the Above APPENDICES A. International Trade Terms B. Plain English C. Positive Vocabulary for Business Writing D. Common Marks of Punctuation E. Abbreviations for Business Vocabulary F. Main Ports G. Currencies of the World References