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商务英语阅读(3新时代商务英语专业系列教材)

商务英语阅读(3新时代商务英语专业系列教材)

  • 字数: 431
  • 出版社: 重庆大学
  • 作者: 编者:贺云|总主编:翁凤翔//郭桂杭
  • 商品条码: 9787562496038
  • 版次: 1
  • 开本: 16开
  • 页数: 266
  • 出版年份: 2016
  • 印次: 1
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内容简介
贺云主编的《商务英语阅读(3新时代商务英语 专业系列教材)》为商务英语系列教材中商务英语阅 读系列的第三册,在内容上注重英语阅读技能与商务 基础知识的并重,同时兼顾跨文化交际意识的培养。 全书共十二单元,内容主要涉及公司管理层如何激发 员工效率和员工如何实现自身价值大化两个方面,可 供读者在提高英语阅读技能的同时提升自身的职场素 质,适合商务英语专业学生或国际商务领域的读者使 用。
目录
Unit 1 College Internships Part I ThemeBased Reading Text A The Importance of Internships to College Students Text B Beating the Big City Lights for Tech Recruitment Part II Reading Skills Reading Strategies—How to Read Textbooks, Essays and Novels Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 2 Motivating People Part I ThemeBased Reading Text A What People Want from Work: Motivation Text B Motivating People: Getting Beyond Money Part II Reading Skills Denotation and Connotation Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 3 Organization Part I ThemeBased Reading Text A The Six Defining Traits of the Successful 21st Century Organization Text B Renewal Ability of Organizations Part II Reading Skills Making Inferences Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 4 Career Part I ThemeBased Reading Text A Career Development Text B How to Start Thinking About a Career Change Part II Reading Skills Figurative Language Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 5 Job Satisfaction Part I ThemeBased Reading Text A Improve Your Employees’ Job Satisfaction Text B How to Keep APlayers Productive Part II Reading Skills Distinguishing Between Facts and Opinions Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 6 Business Competition Part I ThemeBased Reading Text A Competition Text B Economic Competition Part II Reading Skills Techniques that Twist the Truth Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 7 Promotion Part I ThemeBased Reading Text A Consumer Sales Promotion Text B How to Make Attractive Promotions Part II Reading Skills Identifying the Author’s Purpose Part III Reading Practice Section A Reading Comprehension Section BBanked Cloze Unit 8 Business Leadership Part I ThemeBased Reading Text A The Real Leadership Lessons of Steve Jobs Text B How Should Managers Lead Their Organization? Part II Reading Skills Identifying the Author’s Viewpoint Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 9 Management Style Part I ThemeBased Reading Text A Choosing a Managerial Style of Your Own Text B Microsoft Enters Middle Age Part II Reading Skills Identifying the Author’s Tone Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 10 Crisis Management Part I ThemeBased Reading Text A Business Crisis Text B How to Resolve a Crisis Part II Reading Skills Drawing Conclusions and Predicting Outcomes Part III Reading Practice

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