商务英语阅读教程(1学生用书第2版新世纪商务英语专业本科系列教材)

谢文怡主编的《商务英语阅读教程（1学生用书 第2版）》主要培养学生的阅读理解能力、语言观察 能力、逻辑思维能力、跨文化沟通能力、通过阅读获 取信息的能力等。本教程把提高学生的阅读技能，培 养阅读兴趣，养成良好的阅读习惯和扩大词汇量也作 为预设目标。 本教程选材力求短小精悍，内容隽永，兼顾题材 的丰富性和体裁的多样性，特别注重文章的趣味性和 可读性，以培养和保护学生的阅读兴趣。每单元的阅 读材料涉及国际商务的一个领域，如营销、金融、会 计、审计、税务、跨国公司、投资、物流、房地产、 统计、商务、贸易、法律、运输、旅游、银行、广告 、零售、批发、保险、电信、国际组织或政府间组织 、国际协定等。阅读技巧涉及词汇理解、句子理解、 篇章理解、段落理解和快速阅读技巧等。在难度上由 浅人深，篇幅上从短到长，循序渐进。

Unit 1 Effective Communication Part I Pre-reading Questions Part II Extensive Reading Text A Voice of Courage Text B Tell Stories to Strengthen Organizational Bonds Part HI Reading Skills Part IV Supplementary Reading: How to Make the Multicultural Work Force Work Part V Test Yourself Unit 2 Soaring China Part I Pre-reading Questions Part II Extensive Reading Text A Clicks to Brick Text B Still Made in China Part III Reading Skills Part IV Supplementary Reading: Divergence Seen in Chinese Companies' Development Part V Test Yourself Unit 3 Gender Discrepancy Part I Pre-reading Questions Part II Extensive.Reading Text A Home Truths about Working Families Text B The Weaker Sex Part III Reading Skills Part IV Supplementary Reading: Humor Me Part V Test Yourself Unit 4 Staff Management Part I Pre-reading Questions Part II Extensive Reading Text A Handle Your Men in the Office Text B Seven Useful Lessons You Can Learn from a Bad Boss Part III Reading Skills Part IV Supplementary Reading: The New International Style of Management Part V Test Yourself Unit 5 Consumer Behavior Part I Pre-reading Questions Part II Extensive Reading Text A The Rich Can Learn from the Poor about How to Be Frugal Text B Here's How to Crack the Code on Your Customers' Behavior Part III Reading Skills Part IV Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules Part V Test Yourself Unit 6 Marriage Issues Part I Pre-reading Questions Part II Extensive Reading Text A Three Views of Marriage Text B Married, with Money Part III Reading Skills Part IV Supplementary Reading: Yours, Mine & Mine Part V Test Yourself Unit 7 Corporate Social Responsibility Part I Pre-reading Questions Part II Extensive Reading Text A What Businesses Owe the World: Then and Now Text B Don't Put People Before Profits Part III Reading Skills Part IV Supplementary Reading: Social Saints, Fiscal Fiends Part V Test Yourself Unit 8 Career Success Part I Pre-reading Questions PartlI Extensive Reading Text A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New You Part III Reading Skills Part IV Supplementary Reading: Why Can't You Find a Job？ Part V Test Yourself Unit 9 Positive Attitudes Part I Pre-reading Questions Part II Extensive Reading Text A Be Happy 'Cause I Choose Happiness Text B If You Fire People, Don't Be a Jerk about It Part III Reading Skills Part IV Supplementary Reading: Positive Thinkers Part V Test Yourself Unit 10 Out-of-the-box Thinking Part I Pre-reading Questions Part II Extensive Reading Text A How Fast Can You Learn？ Text B Student Teachers Part III Reading Skills Part IV Supplementary Reading: Got ideas？ Part V Test Yourself Unit 11 Time Management Part I Pre-reading Questions Part II Extensive Reading Text A 20 Ways to Save 20 Minutes Text B How Much Time Should CEOs Devote to Customers？ Part III Reading Skills Part IV Supplementary Reading: Time Management in the Age of Social Media Part V Test Yourself Unit 12 Green Business Part I Pre-reading Questions Part II Extensive Reading Text A Succeeding as a "Green" Business Text B The Wellness Boom Part III Reading Skills Part IV Supplementary Reading: Recycle, Reuse, Reprofit: Startups Try to Make Money Selling Your Stuff Part V Test Yourself Unit 13 Honesty Issues Part I Pre-reading Questions Part II Extensive Reading Text A In Search of Honesty Text B 5 Ways to Spot a Liar Part III Reading Skills Part IV Supplementary Reading: Slasher Attack Part V Test Yourself Unit 14 Ways of Investment Part I Pre-reading Questions Part II Extensive Reading Text A Ways to Keep More Cash Text B When Stocks Tank, Some Investors Stampede to Alpacas Part III Reading Skills Part IV Supplementary Reading: Get the Right Coverage Part V Test Yourself Unit 15 Retirement Planning Part I Pre-reading Questions Part II Extensive Reading Text A How Long Will You Live？ Text B Plan Ahead to Beat Retirement Blues Part III Reading Skills Part IV Supplementary Reading: Over 60 and Overlooked Part V Test Yourself Unit 16 Era of Big Data Part I Pre-reading Questions Part II Extensive Reading Text A The Second Age of Reason Text B Mass Individualism Makes Life Tough for Consumer Product Giants Part III Reading Skills Part IV Supplementary Reading: Computer Chips and Dip Part V Test Yourself Appendix: Key to Test Yourself