商务英语阅读(4新时代商务英语专业系列教材)

贺云主编的《商务英语阅读(4新时代商务英语专 业系列教材)》贯彻CBI(Content-Based Instruction)的教学理念，采用以主题为基础的原则 进行编写，每个单元有一个特定的商务主题，整套教 材有一个自身的内部体系。编者在选材时注意由浅入 深，循序渐进，符合学生的认知规律。本套教材内容 不但具有实用性、针对性和系统性，而且具有时代性 和前瞻性，供高校商务英语专业本科一、二年级学生 作为商务英语阅读课程教材使用，也可作为英语类其 他专业(英语语言文学专业及翻译学专业)及经管类专 业学生的英语阅读教材。

Unit 1 Business Relationship Part I Theme-Based Reading Text A Building Better Business Relationships Text B The Art of Business Relationships Through Social Media Part II Reading Skills Assessing the Author's Reliability Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 2 Business Ethics Part I Theme-Based Reading Text A Ethics at Work: Are Women Generally More Ethical than Men in the Workplace? Text B The Benefits of Corporate Social Responsibility will Move You to Act Part II Reading Skills Activating Prior Knowledge Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 3 Innovation Part I Theme-Based Reading Text A Why Is It Hard to Innovate Text B Food Shopping Online Turns to Unready Meals on Wheels Part II Reading Skills Schema Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 4 Big Ideas Part I Theme-Based Reading Text A Ideas ReinvenTED Text B How Far Can Amazon Go? Part II Reading Skills Idiomatic Language in Business English Part III Reading Practice Section A Reading Comprehension Section B Banked Gloze Unit 5 Conflict Part I Theme-Based Reading Text A Knowing about Conflict in the Workplace Text B How to Handle Conflict in the Organization Part II Reading Skills Evaluating Internet Information Part III Reading Practice Section A Reading Comprehension Section B Banked Gloze Unit 6 Pilot Free Trade Zone Part I Theme-Based Reading Text A SH PFTZ: A New Era of Opening-up and Reform in China Text B Shanghai Free Trade Zone: The Next Shenzhen? Part II Reading Skills Interpreting Visual Information Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 7 Raising Finance Part I Theme-Based Reading Text A Financing a Start-up Business: Methods of Raising Capital Text B Raising Capital: Equity vs. Debt Part II Reading Skills Visual Information: Pie/Circle charts Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 8 Big Data Part I Theme-Based Reading Text A Big Data: The Management Revolution Text B Data Scientist: The Sexiest Job of the 21st Century Part II Reading Skills Visual Information: Line Graphs Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 9 Mergers and Acquisitions Part I Theme-Based Reading Text A Basics about Mergers and Acquisitions Text B Global M&A Activity up 47% in 2014 Part II Reading Skills Visual Information : Bar Charts Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 10 Customer Servioe Part I Theme-Based Reading Text A Balancing Customer Service and Satisfaction Text B The Customer Support Hierarchy of Needs Part II Reading Skills Visual Information : Tables Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 11 The Basics of Investing Part I Theme-Based Reading Text A Why Do People Invest? Text B The Pros and Cons of the Five Basic Investments Part II Reading Skills Visual Information: Flow Charts Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 12 Problem Solving Part I Theme-Based Reading Text A Problem Solving ( I ) Text B Problem Solving ( II ) Part II Reading Skills Previewing Long Material Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Vocabulary