外贸业务函电(国际贸易专业高职高专经管类专业精品系列教材)

李金林、赵哲、王琳编著的《外贸业务函电》采 用情景模拟的编写方式，以一个大学毕业生在外贸公 司学徒的过程为主线，以外贸业务员岗位技能为导向 ，以外贸业务处理为任务驱动方式，以师徒对话、沟 通函电撰写为表现形式，设计外贸业务操作与英语函 电内容。共包括外贸业务员岗位认知、国际贸易准备 、寻找交易伙伴、探询建立贸易关系、交易磋商、签 订合同、履行合同、解决贸易纠纷、跨境电子商务、 互联网营销十个模块的内容，以满足国际贸易手段网 络化和跨境电子商务发展对快速阅读大量互联网信息 、在线营销和利用跨境电子商务平台进行国际贸易的 能力要求。本教材既可作为外贸函电、跨境电子商务 、互联网营销等专业课程的教材，也．可作为相关从 业人员自学的参考书。

Training Module 1Getting to Know the Job Task 11Going into Training Task 12Having a View of Foreign Trade Business Task 13Duties of a Foreign Trade Business Clerk Task 14Requirements for the Foreign Trade Business Clerk Task 15Setting up Training Courses for the Apprentice Task 16Help Yourself Task 17Testing Your Improvement Training Module 2Preparing for Foreign Trade Task 21Going into Training Task 22Collecting Information on Merchandise Task 23Designing Catalogue Task 24Calculating Price and Making Price List Task 25Help Yourself Task 26Testing Your Improvement Training Module 3Seeking Potential Business Partners Task 31Going into Training Task 32The Ways to Seek Potential Business Partners Task 33How to Choose & Performin the Exhibition Task 34Being in the Canton Fair Task 35Help Yourself Task 36Testing Your Improvement Training Module 4Establishing Business Relations Task 41Going into Training Task 42Getting to know the Structure of Business Letters & Addressing Envelopes Task 43Making Foreign Trade Correspondence Effective Task 44Writing Circular Letters to Establish Business Relations Task 45Help Yourself Task 46Testing Your Improvement Training Module 5Entering into Sales Contracts Task 51Going into Training Task 52Inquiring and Replying Task 53Making Offers Task 54Replying to Offers Task 55Help Yourself Task 56Testing Your Improvement Training Module 6Signing a Sales Contract Task 61Going into Training Task 62Filling out the Contract Task 63Signing the Contract Task 64Help Yourself Task 65Testing Your Improvement Training Module 7Fulfilling a Contract Task 71Going into Training Task 72Starting to Fulfill Contracts Task 73Dealing with L/C Business Task 74Communicating for Shipping Requirements Task 75Arranging Shipment Task 76Communicating after Shipment Task 77Help Yourself Task 78Testing Your Improvement Training Module 8Resolving Disputes Arising from Foreign Trade Task 81Going into Training Task 82Resolving Disputes from Contractual Negotiations Task 83Resolving Disputes from Contractual Executions Task 84Resolving Disputes Arising from Documentary Discrepancies Task 85Help Yourself Task 86Testing Your Improvement Training Module 9Cross Border Ecommerce Task 91Going into Training Task 92Getting to Know CBEC Task 93Escrow Service Task 94Payment Methods of CBEC Task 95Choosing a Platform for CBEC Task 96Designing a Scheme for CBEC Task 97Starting CBEC Task 98Help Yourself Task 99Testing Your Improvement Training Module 10Internet Marketing Task 101Going into Training Task 102Internet Marketing Overview Task 103Search Engine Marketing Task 104SNS Marketing Task 105Datadriven Marketing Task 106Help Yourself Task 107Testing Your Improvement PostscriptThe Fare well 参考文献