Chapter 1 Business Writing and Communication
1 Introduction to Business Writing and Communication
2 The Power of Communication
3 Conceptual Model
Exercises
Chapter 2 Business Writing Styles
1 Types of Business Writing
2 Principles of Business Writing
3 Formal and Informal Styles
Exercises
Chapter 3 Language Skills and Writing Techniques
1 Writing Techniques
2 Language Skills
3 Tips for Business Writing
Exercises
Chapter 4 Abstract Writing
1 Definition and Length of Abstract
2 Types of Abstracts
3 Functions of Abstracts
4 Procedures and Rules for Writing Abstracts
5 Some Suggestions for Preparing an Abstract
6 Examples of Abstract
Exercises
Chapter 5 Business Letter Writing
1 The Introduction of Business Letters
2 Writing Principles of Effective Business Letters
3 The Structure of Business Letters
4 The Layout of Business Letters
5 Typical Examples of Business Letters
Exerclses
Chapter 6 Job-Related Writings
1 R6sum6 or Curriculum Vitae Writing
2 Application Letter Writing
3 Memo and Email Writing
Exercises
Chapter 7 Social Letter Writings
1 Letters of Congratulation
2 Thank You Letters
3 Apology Letters
4 Holiday Letters
5 Complaint Letters
Exercises
Chapter 8 Office Routine Letters
1 Invitation Letters
2 Introduction Letters
3 A Business Itinerary
4 Notification Letter
Exercises
Chapter 9 Business Report Writing
1 Classification of Business Report
2 Instructions for Writing Business Report
Exercises
Chapter 10 Contract Writing
1 The Introduction of Business Contracts
2 The Establishment of Business Contracts
3 The Structure of Business Contracts
4 The Features of Business Contracts
5 Typical Samples of Business Contracts
Exercises
Chapter 11 Company Profiles
1 Definition and Criteria of a Company Profile
2 The Writing of a Company Profile
3 Description of a Company Organization
4 Features of English Corporate Profiles
5 Samples of Corporate Profiles
Exercises
Chapter 12 Business Advertisements
1 Advantages and Disadvantages of Advertisements
2 Six Laws of Small Business Advertising Success
3 Choosing Right Advertisement for Business
4 Choosing Right Media of Advertisements
5 How to Design an Advertisement
6 Language Features of Advertisement
Exercises
Chapter 13 Business Proposal
1 Types of Proposal
2 Managing Business Proposal
3 Writing a Business Proposal
4 Example of a Request for Proposal
Exercises
Chapter 14 Corporate Governance
1 Rights and Equitable Treatment of Shareholders
2 Codes and Guidelines
3 Mechanisms and Controls
4 Principles of Good Corporate Governance
5 Examples of Corporate Governance
Exercises
Chapter 15 Business Charter
1 Definition of Business Charter
2 Corporate Charter Number
3 Standard Business Charter Template
4 Example of Corporate Charter
