电子商务专业英语教程(第2版高等学校专业英语教材)

王晔、张慧芳主编的《电子商务专业英语教程（ 第2版）》旨在帮助读者掌握电子商务专业英语术语 及用法，培养和提高读者阅读和翻译专业英语文献资 料的能力。本书由16个主题单元组成，涵盖了电子商 务领域的基本理论、基本知识、基本技术、基本应用 和法规等内容。每个主题单元由主课文、副课文、阅 读材料、词汇、注释和练习组成。书后附有参考译文 、练习参考答案和参考文献。为了方便教学，本书另 配有电子教案，可在华信教育资源网 www.hxedu.com.cn免费下载。 本书可以作为电子商务、信息管理与信息系统、 物流管理、市场营销等专业英语教材，也可供从事相 关专业的工程技术人员参考使用。

Unit 1 Electronic Commerce Theory Text A Overview of Electronic Commerce Exercises Text B Advantages and Disadvantages of Electronic Commerce Reading Materials IT Producing Industries—Hopeful Sighs in 2003 IT Producing Industries Weather the Recession and Recover Slowly Unit 2 Inter and Protocols Text A Computer Networks Exercises Text B The TCP/IP Protocol Suite Reading Materials A Nation Online:How Americans Are Expanding Their Use of the Inter Unit 3 Economics of Electronic Commerce Text A Interaction of Economics and E-Commerce Exercises Text B E-Commerce Changes the Economics of Research Reading Materials Online Marketing Basics Establishing a Web Presence Unit 4 Web Publishing Text A Online Publishing Exercises Text B Opportunities and Risks of Electronic Publishing Reading Materials Assessing the Need for an Online Store Unit 5 Logistics Text A Logistics in Electronic Commerce Exercises Text B The Logistics Gaps in China Reading Materials The First Step to Inter Marketing:Pick Something to Promote Step One: Pick Something to Promote Selling Stuff Collecting Leads Info to Collect Other Stuff You Can Achieve with Search Ads Unit 6 EDI and Its Application Text A Electronic Data Interchange (EDI) Exercises Text B EDI Adoption and EDI Maturity Reading Materials Ten Key Steps to Successfully Marketing Your Business Online Unit 7 Electronic Marketing Structure and Direct Marketing Text A Overview of Electronic Marketing Structure Exercises Text B Direct Marketing Reading Materials Inter Marketing and Customer Referrals Unit 8 SCM and Electronic Commerce Text A IT and Supply-Chain Management Exercises Text B The Significance of Virtual Value Chains in Revealing New Market Opportunities Reading Materials A History of Logistics / Supply Chain Management Unit 9 Advertising Strategies Text A Advertising Methods on the Web Exercises Text B Advertisement Strategies Reading Materials How to Start Selling Online Unit 10 Security Issues in Electronic Commerce Text A Inter E-Commerce Security Exercises Text B Creating and Maintaining Brands on the Web Reading Materials E-Commerce Security: Fact or Fiction? Unit 11 Electronic Commerce Legislation Text A Legal Issues in E-Commerce Exercises Text B Secure Payment Protocols and Security Schemes Reading Materials How Does an Online Store Handle Credit Card Orders? Unit 12 Web Marketing Text A Web Marketing Strategies Exercises Text B Protection of Intellectual Property in Online Business Reading Materials Keyword Research Unit 13 Electronic Commerce and Information Economy Text A The Evolving Information Economy Exercises Text B The Information Economy and Competitive Advantage of Enterprises: A Value Chain Analysis Reading Materials E-Commerce in the Digital Economy Unit 14 Inter Finance Text A Crowdfunding Exercises Text B Crowdfunding: the Disruptors Disruptor Reading Materials Mobile Payment Unit 15 Electronic Commerce Trust Text A Role of Trust in E-Business Success Exercises Text B Designing Trust into Online Experiences Reading Materials Competing for Eyeballs by Branding Unit 16 Electronic Commerce Planning Text A Planning Electronic Commerce Initiatives Exercises Text B Managing Electronic Commerce Implementation Reading Materials How to Choose the Right E-Commerce System 参考译文 第1单元 课文A：电子商务概要 第2单元 课文A：计算机网络 第3单元 课文A：经济学和电子商务的互动 第4单元 课文A：网络出版 第5单元 课文A：电子商务中的物流 第6单元 课文A：电子数据交换（EDI） 第7单元 课文A：网络营销结构概述 第8单元 课文A：信息技术与供应链管理 第9单元 课文A：网络广告方法 第10单元 课文A：电子商务网络安全 第11单元 课文A：电子商务的法律问题 第12单元 课文A：网络营销策略 第13单元 课文A：持续发展的信息经济 第14单元 课文A：众筹 第15单元 课文A：信任在电子商务成功中的作用 第16单元 课文A：规划电子商务行动 练习参考答案 参考文献