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外贸英语函电(高职高专十二五规划教材)/行业英语系列

外贸英语函电(高职高专十二五规划教材)/行业英语系列

  • 字数: 330
  • 出版社: 北京师大
  • 作者: 编者:项伟峰
  • 商品条码: 9787303147496
  • 版次: 1
  • 开本: 16开
  • 页数: 264
  • 出版年份: 2012
  • 印次: 1
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内容简介
项伟峰主编的《外贸英语函电》基于国际贸易业 务流程,将英语语言知识和国际贸易实务知识有机结 合,详细介绍了各环节中的函电写作,体例安排新颖 ,以篇章结构分析与核心语汇归纳为特色,以培养学 生商务沟通能力、国际贸易业务操作能力为目标,体 现任务驱动、工学结合思想,实用性、针对性强。 本书主要适用于高等职业教育商务英语、国际贸 易、国际商务等专业教学使用、也适用于应用型本科 相关专业或作为国际贸易从业人员参考用书。
目录
Module 1 Business Letter Writing Essentials Learning Task 1 Identifying and Arranging the Parts of a Business Letter Learning Task 2 Identifying and Using the Layout of Business Letters I.earning Task 3 General Principles of Business Letter Writing Module 2 Establishing Business Relations Learning Task 1 Searching Information Channels and Establishing Business Relations Learning Task 2 Agency Application and Appointment Module 3 Enquiry, Offer, Counter-offer and Acceptance Learning Task 1 Enquiry and Reply Learning Task 2 Offer Learning Task 3 Counter-Offer and Acceptance Module 4 Orders Learning Task 1 Place an Order Learning Task 2 Accept an Order Learning Task 3 Decline an Order Module 5 Payment Learning Task 1 Negotiating Terms of Payment [.earning Task 2 Settling Payment Problems Module 6 Letter of Credit Learning Task 1 Opening a Letter of Credit Learning Task 2 L/C Amendment and Extension Module 7 Packing and Shipment Learning Task 1 Packing and Marking Learning Task 2 Terms of Shipment Learning Task 3 Shipping Advice Module 8 Insurance Learning Task 1 Insurance Terms Learning Task 2 Insurance Arrangement and Effectuation Module 9 Complaints and Claims Learning Task 1 Complaints Learning Task 2 Claims Module 10 International Trade Simulation Keys References 后记

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