新商务英语综合教程(附光盘4新商务英语教程国家十二五职业规划教材)

“新商务英语教程”系列教材采用话题、语言技 能和任务紧密结合的编写原则，全书以话题为核心， 语言技能为主线，精心设计的任务型活动贯穿每个教 学单元。本书为《新商务英语综合教程4》，由戴明 元主编，全书共8个单元，每单元由Learning Objectives，Lead-in，Readings，Language Skills in Focus和Cultural Tips 5个模块构成， 以多种形式对英语阅读、翻译、写作和口语等基本技 能进行综合性训练。 本教材可供高职高专院校商务英语专业和应用英 语专业外贸和涉外文秘方向的学生在二年级下学期使 用。

Unit 1 Corporate Culture Learning Objectives Section A Lead-in Section B Readings Text A What Is Corporate Culture? Text B Being a Gentleman at the Office: the Dos of Business Etiquette Section C Language Skills in Focus Section D Cultural Tips Unit 2 Trademark and Brand Learning Objectives Section A Lead-in Section B Readings Text A Brand Awareness Text B Protecting Your Brand with Trademarks Section C Language Skills in Focus Section D Cultural Tips Unit 3 Mechanism of the Board Learning Objectives Section A Lead-in Section B Readings Text A The Board of Directors Text B A More Effective Board of Directors Section C Language Skills in Focus Section D Cultural Tips Unit 4 Stock Market Learning Objectives Section A Lead-in Section B Readings Text A Understanding the Stock Market Text B How Stocks and the Stock Market Work Section C Language Skills in Focus Section D Cultural Tips Unit 5 Overseas Market Learning Objectives Section A Lead-in Section B Readings Text A The Challenges of Doing Business Overseas Text B Product Strategies for Overseas Markets Section C Language Skills in Focus Section D Cultural Tips Vision of the Unit 6 Company Learning Objectives Section A Lead-in Section B Readings Text A Building Your Company's Vision Text B What is a Vision Statement? Section C Language Skills in Focus Section D Cultural Tips Unit 7 Business Tycoons Learning Objectives Section A Lead-in Section B Readings Text A Warren Buffett Text B A Successful Leader--Li Ka-shing Section C Language Skills in Focus Section D Cultural Tips Unit 8 Top 500 Learning Objectives Section A Lead-in Section B Readings Text A Apple Inc Text B Starbucks Section C Language Skills in Focus Section D Cultural Tips New Words and Expressions