Chapter 1 What Are Product Descriptions
Chapter 2 How Do You Search a Product
Chapter 3 How to Make Your Product Appear on the Front Page of Search Results
Chapter 4 Who Is Your Buyer
Chapter 5 What Are the Features and Benefits of the Product
Chapter 6 How to Write Bullet Points
Chapter 7 What Kind of Tone Can Be Used in Business Writing
Chapter 8 How to Write a Good Product Description
Chapter 9 Why the Power of the Visual Impact Is Important
Chapter 10 How to Get Social Proof for Your Product
Chapter 11 How to Do SEO For Your Product
Product Description Checklist
Key to the Exercises
