商务话语--篇章与语境(英文版)/商务英语教师学养丛书

乔斯勃格、约根森编写的《商务话语--篇章与语 境(英文版)》为国内首次原版引进。具有前沿性、代 表性、学术性、权威性等特点，是提升广大商务英语 师生教研和学习能力的最佳参考书。《商务话语--篇 章与语境(英文版)》以下主题：商务英语理论、商务 语言、商务翻译、研究方法、课程设置、专用英语。

ANNA TROSBORG / POUL ERIK FLYVHOLM JORGENSEN Introduction VIJAY K. BHATIA Genres in Business Contexts POUL ERIK FLYVHOLM JORGENSEN Constructing Business Messages:From Context to Message Production KARIN SODE Relevance and Coherence in Decision-Making Meetings BRITT-LOUISE GUNNARSSON The Organization of Enterprise Discourse MARIA ISAKSSON Ethos and Pathos Representations in Mission Statements:Identifying Virtues and Emotions in an Emerging Business Genre CELINA FRADE Asymmetries in the Negotiation of International Contracts in Brazil AKIKO OKAMURA What Do You Call Your Colleagues? Address-Forms in Cross-Cultural Communication ANNA TROSBORG / PHILIP SHAW Acquiring Prescriptive Business Pragmatics:The Case of Customer Complaints Handling PHILIP SHAW / OFELIA A. PALERMO / PAUL GILLAERTS / J. PIET VERCKENS / MIDORI SHINOHARA / EVERETT JACOBS Prescriptive Business Pragmatics:How Valid Is It across Cultures?