新标准商务英语阅读教程 (1)

《新标准商务英语阅读 教程》以《普通高等学校本 科专业类教学质量国家标准 （外国语言文学类）》和《 普通高等学校本科外国语言 文学类专业教学指南（上） ——英语类专业教学指南》 为依据编写，旨在有机融通 学生的语言能力和商务素养 ，培养学生的思辨能力、跨 文化能力和国际传播能力。 本教程共四册，适合商务英 语专业或英语专业商务英语 方向的一、二年级学生使用 。也可供经济管理类专业学 生使用。 本书是第一册。

Unit 1 Work and travel Text A Half work, half vacation: Meet the "workcation" Text B The Uber workcation Unit 2 Business dining Text A Ingredients of a successful business dinner Text B Chinese dining etiquette Unit 3 Dress codes Text A Companies ease up a bit on workers' dress codes Text B Dress for success: The importance of your workplace attire Unit 4 Branding Text A Marketing at Coachella: How brands stake claims amid the bands Text B The basics of branding Unit 5 Advertising Text A Marketers can't predict what you'll buy--even if they use AI Text B Tips for creating a more effective advertising strategy Unit 6 Sales promotion Text A Retailers' Super Saturday set to post less-than-heroic sales numbers Text B Developing a promotional brochure Unit 7 New product development Text A Paper towels, toilet paper--the latest uses for wheat straw Text B Digital disruption in new product development: What consumer brands are doing to compete Unit 8 Online payment Text A Can PayPal challenge leading domestic players in the third-party payment market? Text B China to usher in a new digital renminbi era Unit 9 Pricing strategy Text A How Starbucks uses the pricing strategy for profit maximization Text B Five reasons why the pricing strategy is increasing in importance Unit 10 Cultural conflict management Text A Resolving cultural conflict in the workplace Text B Three situations where cross-cultural communication breaks down Unit 11 Green energy Text A China's green contributions underestimated Text B Hydrogen to play a bigger role in green transition Unit 12 Economic zones Text A APEC's new goal: The post-2020 development blueprint charts course for regional economic recovery Text B Hainan port gets the policy boost to woo investment