Unit 1 Making your way
Topic 1 Time to make a decision
Topic 2 Following through
Topic 3 Filling out forms
Topic 4 Preparing your resume
Topic 5 Sending it all off
Topic 6 Finally it's time for the interview
Text A Supporting Documents for a Job Application
Text B Survey: More Graduates opt to Work in Lower-Tier Cities
A Writing a job advertisement
B Writing a cover letter
Prepare a recruitment dossier
Unit 2 Selling is what it's all about
Topic 1 Have you got what it takes?
Topic 2 How do you do it?
Topic 3 Sales have increased by 20%
Topic 4 Dealing with the customer
Topic 5 Dealing with complaints
Topic 6 Buying and selling on the Internet
Text A The Future of Sales: Using AI to optimize the Sales Process
Text B The Retail Innovations in China That Can Change the Way the World Shops
A Writing a report about recent sales trends
B Writing a formal letter of complaint
Prepare a consumer report
Unit 3 Marketing the product
Topic 1 Telling the world about your product
Topic 2 Brands
Topic 3 Finding out what appeals to the consumer
Topic 4 You can do it too--having a plan
Topic 5 Getting together and understanding it all
Topic 6 If you can make it, they can fake it
Text A Marketing Strategy
Text B Digital Marketing in China
A Writing an article about a famous brand
B Writing a marketing question
Prepare a report about a franchise opportunity
Unit 4 Financial matters
Topic 1 Keeping a record of personal expenses
Topic 2 Starting out
Topic 3 Managing expenses
Topic 4 Economic issues
Topic 5 Investments
Topic 6 Changes in the way we do things
Text A What Is Inflation--Causes & Effects of Rate on Prices & Interest
Text B The Invisible Silk Road: Enter the Digital Dragon
A Writing a letter of application for a study grant
B Writing an article for the general reader
Prepare a report about retail online payment services
Unit 5 Global concerns
Topic 1 Cultural issues
