商业伦理(英文版新视界商务英语系列教材)

《商业伦理（英文版） 》是为商务英语专业学生设 计的核心课教材，主要有如 下特点：第一，内容系统全 面。教材涵盖商业伦理的主 要领域，包括商业伦理理论 、生产伦理、营销伦理、消 费伦理、员工管理伦理、环 境伦理、跨文化管理伦理。 第二，语言地道规范。资料 均选自英美原版教材、网站 或中国官方英文报刊、网站 ，语言原汁原味，学生能学 到地道的英语。第三，案例 教学突出。每章均有两个真 实案例，一个微型案例，一 个大案例。通过案例分析， 培养学生分析问题和解决问 题的能力。第四，中国元素 鲜明。教材选取大量中国企 业素材、案例、商业伦理文 化。“中国伦理文化”（中英 文）栏目是本教材的创新点 。本教材既可供商务英语专 业本科学生使用，也可供工 商管理专业、国际商务专业 、国际贸易专业、人力资源 管理专业学生使用，还可供 大学英语选修课使用。

Chapter 1 Outline of Business Ethics Mini-case Text: Outline of Business Ethics Extended Reading: The Importance of Business Ethics Case Study: Boeing and the Recruiting of the Govemment Purchasing Agent Chinese Ethical Culture Chapter 2 Theories for Business Ethics Mini-case Text: Theories for Business Ethics Extended Reading: The Caux Principles for Responsible Business Case Study: Battling over Bottled Water Chinese Ethical Culture Chapter 3 Production Ethics Mini-case Text: Production Ethics Extended Reading: Ethics and Production Case Study: Ethical Issues in Production at Gucci in Shenzhen, China Chinese Ethical Culture Chapter 4 Marketing Ethics Mini-case Text: Marketing Ethics Extended Reading: Ethics and Marketing Case Study: Free Speech or False Advertising Chinese Ethical Culture Chapter 5 Consumer Ethics Mini-case Text: Consumer Ethics Extended Reading: Effective Solutions Needed to Curb Young People's Overborrowing Case Study: Green Beauty Chinese Ethical Culture Chapter 6 Employee Management Ethics Mini-case Text: Employee Management Ethics Extended Reading: Management of Human \"Resources\" - an Ethical Problem Between Rights and Duties Case Study: Driving for Old Dominion Chinese Ethical Culture Chapter 7 Environmental Ethics Mini-case Text: Environmental Ethics Extended Reading: Holding the Responsibility Based on the Mission Case Study: The Most Environmentally Friendly Companies in the USA Chinese Ethical Culture Chapter 8 Business Ethics in Cross-cultural Management Mini-case Text: Business Ethics in Cross-cultural Management Extended Reading: Different Cultures, Different Business Ethics Case Study: Nestlé and the Making of Brazil's Obesity Crisis Chinese Ethical Culture