跨境电子商务专业英语(新时代跨境电子商务创新与实践系列教材)

本书详细介绍跨境电子 商务运营的操作流程，内容 紧密围绕跨境电子商务平台 的操作运营，系统讲解各大 跨境电子商务平台的特点， 以及使用英语在跨境电子商 务平台进行账户注册、后台 设置、选品、引流、采购和 发货、订单处理、客户服务 、规避常见风险等知识，并 通过案例详细解读运营过程 中的各种实操流程。 本书旨在帮助读者快速 理解常用的跨境电子商务平 台的英语术语和背景知识， 并熟练掌握跨境电子商务平 台的运营技巧，针对性强， 方法实用，具有易学、易懂 、易落地执行的特点，是跨 境电子商务卖家不可或缺的 英语操作用书。 本书可作为高等学校国 际贸易、商务英语、电子商 务等相关专业的教材，也可 作为传统外贸企业职员、个 人创业者以及从事跨境电子 商务运营人士的参考读物。

Unit 1 Overview of Cross-border E-commerce Part A The Concept and Significance of Cross-border E-commerce Part B The Classifications of Cross-border E-commerce Part C The Main Models of Export and Import Cross-border E-commerce Part D The Status Quo and Development Trend of Cross-border E-commerce Unit 2 Main Cross-border E-commerce Platforms Part A Amazon and eBay Part B Alibaba and AliExpress Part C Wish Part D Shopee, Lazada and Other Regional Cross-border E-commerce Platforms Unit 3 Opening a Cross-border E-commerce Store Part A Preparing for Opening a Cross-border E-commerce Store Part B Registering for a Cross-border E-commerce Store Part C Launching Products on a Cross-border E-commerce Platform Unti 4 Marketing on Cross-border E-commerce Platforms Part A Concepts Related to E-commerce Part B Store Description and Product Listing Design Part C Promotion Activities Supplementary Reading Unit 5 Market Research of Cross-border E-commerce Part A Basic Principle and Logic for Product Selection in Cross-border E-commerce Part B Practical Methods of Market Research for Cross-border E-commerce Part C Data Analysis for Cross-border E-commerce Supplementary Reading Unit 6 Cross-border E-commerce Customer Service(Ⅰ) Part A An Introduction to Customer Services and Factors Affecting Customer Experience Part B Rules and Features of Cross-border E-commerce Customer Service Supplementary Reading Unit 7 Cross-border E-commerce Customer Service(Ⅱ) Part A Basic Online Communication Skills of Customer Services Part B Practices of Customer Service for B2B Part C Tips and Templates for Customer Service in Some B2C Scenarios Unit 8 Policies and Terms on Cross-border E-commerce Platform Text A Various Policies and Common Pitfalls Text B Intellectual Property Text C Appeal and Plan of Action Supplementary Reading Unit 9 Cross-border E-commerce Online Payment Text A An introduction to Dominant Online Payment Platforms Worldwide Text B Online Payment Platforms in China Supplementary Reading Unit 10 Cross-border E-commerce Logistics Text A An introduction to Logistics Services Text B Functions of Overseas Warehouses and the Way to Establish them Supplementary Reading Unit 11 Cross-border Customs Tax (VAT) and Changes in New E-commerce Regulations Text A An introduction to Customs and VAT Text B Changes in New E-commerce Regulations Supplementary Reading Unit 12 ERP and Supply Chain of Cross-border E-commerce