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外贸函电实战--情境仿真+案例剖析(应用型本科规划教材)

外贸函电实战--情境仿真+案例剖析(应用型本科规划教材)

  • 字数: 350
  • 出版社: 教育科学
  • 作者: 李为
  • 商品条码: 9787504185716
  • 版次: 1
  • 开本: 16开
  • 页数: 291
  • 出版年份: 2014
  • 印次: 1
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内容简介
李为主编的《外贸函电实战--情境仿真+案例剖 析(应用型本科规划教材)》在正式出版前,曾作为内 部讲义在编写团队所在高校先期试用,并在教学实践 中不断修改、完善。本书以应用为导向,突出教学内 容的实用性、针对性和可操作性,特别强调国际贸易 实务与英语函电写作知识的双向融合,设置合乎国际 贸易操作规则的仿真情境及案例,帮助学生体验国际 贸易操作流程,旨在培养学生掌握外贸英语函电的基 本知识,熟练写出规范、地道的国际商务信函,准确 地表达国际商务意图和决策的专业技能和素质。
目录
Chapter 1 The Layout and Structure of Business Letters Section I. Warming-up Questions Section II. Basic Knowledge Section III. Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 2 Establishing Business Relations Section I. Warming-up Questions Section II. Basic Knowledge Section III. Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 3 Inquiries Section I. Warming-up Questions Section II. Basic Knowledge Section III. Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 4 Quotations and Offers Section I. Warming-up Questions Section II. Basic Knowledge Section III. Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 5 Counter-offers Section I. Warming-up Questions Section II. Basic Knowledge Section III. Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 6 Orders and Acknowledgement Section I. Warming-up Questions Section II. Basic Knowledge Section III. Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 7 Payment Section I. Warming-up Questions Section II. Basic Knowledge Section IlL Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 8 Letter or Credit Section I. Warming-up Questions Section II. Basic Knowledge Section III. Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 9 Packing and Shipment Section I. Warming-up Questions Section II. Basic Knowledge Section IlL Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 10 Insurance Section I. Warming-up Questions Section II. Basic Knowledge Section III. Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 11 Complaints and Claims Section I. Warming-up Questions Section II. Basic Knowledge Section III. Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study Chapter 12 Agent Section I. Warming-up Questions Section II. Basic Knowledge Section III. Scene Simulation Section IV. Specimen Letter Section V. Useful Words & Expressions Section VI. Exercises & Case Study 附 录 自测习题 实训项目 参考文献

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