跨文化交际(原理与应用)(英文版)

《跨文化交际：原理与 应用》是国家级一流本科课 程“东方遇见西方：跨文化 交际之旅”的配套教材。本 教材采用全英文编写，希望 在提高学生英语水平的同时 培养他们的跨文化交际能力 。教材的主要特点是在引入 跨文化交际原理时采用案例 进行分析和讲解，提升学生 的学习兴趣，培养他们的问 题意识和思辨能力，使其尽 可能在轻松愉快的学习过程 中获得更好的学习体验和学 习效果。本教材另配有各章 节习题、测试题及内容丰富 的PPT课件，读者可登录 ftp://ftp.tsinghua.edu.cn下 载使用。 本教材适用于高等学校 跨文化交际类课程，也可供 在智慧树平台学习该门课程 的学生和对跨文化交际感兴 趣的相关人士使用。

余卫华，英国杜伦大学博士，教授，浙江越秀外国语学院稽山学者，英语学院院长，浙江省翻译协会副会长，中国语言教育研究会常务理事，浙江省省级一流专业（翻译）负责人。主持国家社科基金中华学术外译一项、教育部重点课题一项、国家级一流课程一门及省市厅级课题多项。在权威或核心期刊发表学术论文40余篇，出版学术著作和教材20多部。

Chapter 1 Brief Introduction to Intercultural Communication 1.1 Defining and Describing Culture 1.1.1 Two Types of Culture 1.1.2 Five Dimensions of Culture 1.1.3 Characteristics of Culture 1.2 Culture and Communication 1.2.1 Defining and Describing Communication 1.2.2 Relationship Between Culture and Communication 1.3 Defining and Describing Intercultural Communication 1.3.1 Definition of Intercultural Communication 1.3.2 Five Elements in the Communication Process Chapter 2 Verbal and Nonverbal Communication 2.1 Introduction to Verbal Communication 2.1.1 Role of Language in Verbal Communication 2.1.2 Receptive and Productive Language Skills 2.1.3 Need for Using Bias-Free Language 2.1.4 Types of Verbal Communication 2.2 Verbal Communication Skills 2.2.1 Effective Verbal Communication 2.2.2 Examples of Verbal Communication Skills in the Workplace 2.2.3 7Cs of Communication 2.2.4 Steps to Improve Your Verbal Communication Skills in the Workplace 2.3 Introduction to Nonverbal Communication 2.3.1 Definition of Nonverbal Communication 2.3.2 Types and Features of Nonverbal Communication 2.4 Functions of Nonverbal Communication 2.4.1 Conveying Meaning 2.4.2 Regulating Conversational Flow 2.4.3 Affecting Relationships 2.4.4 Expressing ldentities 2.5 Guidelines to Improve Nonverbal Competence Chapter 3 Communicative Competence & Intercultural Competence 3.1 Communicative Competence & Intercultural Communicative Competence 3.1.1 Framework for Communicative Competence 3.1.2 Concept of Intercultural Communicative Competence 3.1.3 Concept of Transcultural Competence 3.1.4 Skills of Multilingual Communicators 3.2 Communicating Under Different Cultural Contexts 3.2.1 Differences in Greetings 3.2.2 Differences in Approval and Disapproval Movements 3.2.3 High-Contact Culture & Low-Contact Culture 3.2.4 Signs Cannot Be Used Casually Abroad 3.3 A Recipe for Successful Intercultural Communication 3.3.1 A Heart Set 3.3.2 A Mindset 3.3.3 A Skill Set 3.3.4 Other Practical Approaches 3.4 Culture Shock 3.4.1 Five Stages of Culture Shock 3.4.2 Reverse Culture Shock