旅游职业英语

本书是以国家级“旅游英 语”教学资源库为依托，基 于“旅游英语”课程的多轮传 统课堂和大规模在线开放课 程MOOC的教学实践而编写 设计的新形态立体化配套教 材。它旨在提高学生对英语 导游业务知识和中国旅游文 化知识的认知度和认同感， 培养学生综合运用英语的能 力，使他们在了解和热爱中 国旅游文化的同时，能够承 担起向世界宣传推广中国文 化的责任。 本书通过4个模块，43个 项目，讲解了英语导游实务 知识、魅力城市、中国主要 客源国概况、旅游元素及代 表景点、中华文化元素及其 代表等英文导游基础知识。 学生可采用线上线下混合式 方法，学习掌握如何做一名 合格的英语导游，宣传弘扬 中国旅游景点和文化。 本书既可作为旅游英语 、导游、旅游管理及景区等 专业的教学用书，亦可作为 旅游企业员工培训教材。

Module 1 Enjoyable Guiding-Introduction to Be a Good Tour Guide Project 1 Prerequisites for Becoming a Tour Guide Project 2 Meeting Service Project 3 On-the-way Introduction Project 4 Accommodation Project 5 Dietary Service Project 6 Making a Tourist Itinerary Project 7 Introduction of Tourist Attractions Project 8 Shopping Service Project 9 Handling the Problems or Accidents Project 10 Check-out Service at the Hotel Project 11 Departure Service Module 2 Beautiful Homeland & Amazing World Project 1 A Survey of China & Source Countries Project 2 About North China & Source Country Project 3 About South China & Source Country Project 4 About East China & Source Country Project 5 About Central China & Source Country Project 6 About Northwest China & Source Country Project 7 About Southwest China & Source Country Project 8 About Northeast China & Source Countries Project 9 About Special Administrative Region & Source Country Module 3 Spectacular Sightseeing—Introduction to Chinese Tourism Elemen Project 1 Chinese Palaces Project 2 Chinese Ancient Gardens Project 3 Chinese Residential Houses Project 4 Mountains in China Project 5 Chinese Temples Project 6 Chinese Water Scenery Project 7 Chinese Grottoes Project 8 Chinese Mausoleums Project 9 Chinese Ancient Bridges Project 10 Chinese Ancient Cities Project 11 Chinese Ancient Pagodas Module 4 Splendid Culture-Introduction to Chinese Culture Elements Project 1 Chinese Traditional Festivals Project 2 Chinese Silk, Silk Road & Embroidery Project 3 Chinese Folk Customs Arts Project 4 Chinese Cuisine Project 5 Chinese Martial Arts Project 6 Chinese Painting and Calligraphy Project 7 Chinese Religious Culture Project 8 Chinese Ancient Ware Culture Project 9 Chinese Famous tea Project 10 Chinese Opera Culture Project 11 Chinese Famous Liquor Project 12 Traditional Chinese Medicine