新发展国际商务礼仪英语教程

本教程是在广泛的调研 基础上，依据目前我国职业 院校商务英语专业和英语专 业学生的实际英语水平、学 习要求和现代贸易运营模式 变化，着力在教学主题、教 学内容、教学方法等方面创 新求新，力图体现以学习者 为中心，融“教、学、练、 产学研、校企协作协同育人 ”为一体的教学理念，形成 以下特色： 1．坚持立德树人，课程 思政和人文性原则； 2．以市场为导向，以能 力为本位，以就业为根本的 原则； 3．“以学生为中心”的教 学理念； 4．理论教学与实践教学 相结合，注重实践能力的培 养； 5．以线上线下混合学习 原则，提升课程的信息化、 智能化水平。

Unit 1 Fundamentals of International Business Etiquette Part Ⅰ Section 1 Overview Section 2 Learning objectives Part Ⅱ Section I Let's watch and say Section 2 Let's read Section 3 Let's practice Section 4 Learn business etiquette tips Section 5 Exercises Section 6 Extension Section 7 Self-assessment checklist Section 8 Summary Unit 2 Business Image Etiquette Part Ⅰ Section I Overview Section 2 Learning objectives Part Ⅱ Section 1 Let's watch and say Section 2 Let's read Section 3 Let's practice Section 4 Learn business etiquette tips Section 5 Exercises Section 6 Extension Section 7 Self-assessment checklist Section 8 Summary Unit 3 Business Meeting and Greeting Etiquette Part Ⅰ Section 1 Overview Section 2 Learning objectives Part Ⅱ Section 1 Let's watch and say Section 2 Let's read Section 3 Let's practice Section 4 Learn business etiquette tips Section 5 Exercises Section 6 Extension Section 7 Self-assessment checklist Section 8 Summary Unit 4 Business Communication Etiquette Part Ⅰ Section 1 Overview Section 2 Learning objectives Part Ⅱ Section 1 Let's watch and say Section 2 Let's read Section 3 Let's practice Section 4 Learn business etiquette tips Section 5 Exercises Section 6 Extension