会展英语

本教材基于会展项目筹备运行工作流程以及高 职高专会展专业学生英语学习特点，以国际展主办 方、参展商为主要角色展开设计学习任务，分为“ 展览与大会”“规模与会址”“推广与营销”“筹 备与协调”“展位设计与搭建”“展示与接待”“ 邀请与感谢”“商务旅行与观光”“物流与保险” “投诉与对策”“后续跟踪与评估”等十一个单元

Chapter 1 Exhibition and Convention Lead In Warm Up Situational Dialogues Further Reading Chapter 2 Size and Location Lead In Warm Up Situational Dialogues Further Reading Chapter 3 Promoting and Marketing Lead In Warm Up Situational Dialogues Further Reading Chapter 4 Preparation and Coordination Lead In Warm Up Situational Dialogues Further Reading Chapter 5 Booth Design and Construction Lead In Warm Up Situational Dialogues Further Reading Chapter 6 Presentation and Reception Lead In Warm Up Situational Dialogues Further Reading Chapter 7 Invitation and Thanks Lead In Warm Up Situational Dialogues Further Reading Chapter 8 Business Travel and Sightseeing Lead In Warm Up Situational Dialogues Further Reading Chapter 9 Logistics and Insurance Lead In Warm Up Situational Dialogues Further Reading Chapter 10 Complaints and Countermeasures Lead In Warm Up Situational Dialogues Further Reading Chapter 11 Follow-up and Assessment Lead In Warm Up Situational Dialogues Further Reading References