国际商务（英文版·数字教材版）（普通高等学校应用型教材·国际贸易）

本书包括国际商务的理 论基础：从贸易、投资、金 融以及国际生产等方面介绍 国际商务的基本理论；国际 企业的战略与组织：对国际 企业的竞争战略与组织结构 ，包括战略联盟与并购等进 行深入介绍；国际企业的运 营：从国际市场营销、供应 链管理、国际人力资源管理 、财务管理等方面分析和研 究国际企业在全球运作中的 管理问题。既训练学生经济 学、管理学思维与应用能力 ，又做到深入浅出阐述说明 问题，特别是追踪国际商务 发展成果和发展动向，反映 国际商务的最新发展，引导 关注国际商务实践独特领域 和现象，突出商务伦理的重 要地位，有丰富的数字资源 ，易于教学创新，使教材内 容编排得当而有新意。

Part 1 International Business Environment Chapter 1 Giobalization,Regional Economic Integration and International Business Section 1 Globalization and International Business Section 2 Regional Economic Integration and International Business Section 3 The Status and Trend of International Business Development Chapter 2 The Political and Economic Enviromnent of International Business Section 1 The Political Environment of International Business Section 2 The Economic Environment of International Business Section 3 Differences in the Political and Economic Environments of International Business Chapter 3 The Legal and Policy Environments of International Business Section 1 The Legal Environment of International Business Section 2 The Policy Environment of International Business Section 3 Differences in the Legal and Policy Environment of International Business Chapter 4 Cultural Environment of International Business and International Business Environment Analysis Section 1 Cultural Environment of International Business Section 2 The Influence of Religious Culture on International Business Section 3 International Business Environment Analysis Part 2 Ethics in International Business Chapter 5 Ethical Issues in International Business Section 1 Overview of Business Ethics Section 2 The Development Status,Problems and Challenge of Ethics in International Business Section 3 Ethical Dilemma of International Business Chapter 6 The Construction of Ethics in International Business Section 1 Overview of Ethics in International Business Construction Section 2 Current Situation and Challenge of the Construction of International Business Ethics Section 3 Practice of the Construction of International Business Ethics Part 3 Trade,Investment and Finance in International Business Chapter 7 Development of International Trade Section 1 International Trade Theory and Its Application Section 2 Policies and Barriers of International Trade Section 3 International Trade Agreements and Multilateral Trading System Chapter 8 Development of International Direct Investment Section 1 International Direct Investment and International Enterprise Section 2 Strategic Decision of International Direct Investment of Enterprises Section 3 Effects of international Direct Investment on Home Country and Host Country Chapter 9 Development of International Finance Section 1 International Monetary System,Exchange Rate Regime and Foreign Exchange Market Section 2 International Financial Markets Section 3 International Financial Crisis and Innovation Part 4 Strategy and Organization of International Enterprise Chapter 10 International Enterprise Strategy Section 1 Overview of International Enterprise Strategy Section 2 Selection of International Enterprise Strategy Section 3 Transformation of International Enterprise Strategy Chapter 11 Organization of International Enterprise Section 1 Overview of Organizational Structure of International Enterprise Section 2 Selection of the Organizational Structure of International Enterprises Section 3 Changes in the Organizational Structure of International Enterprise Chapter 12 The Entry of Target Markets and Strategic Alliance of International Enterprise Section 1 Selection of Target Market