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外贸英语函电(第3版浙江省普通高校十三五新形态教材)

外贸英语函电(第3版浙江省普通高校十三五新形态教材)

  • 字数: 387
  • 出版社: 机械工业
  • 作者: 编者:王黎明|责编:孔文梅//董宇佳
  • 商品条码: 9787111617228
  • 版次: 3
  • 开本: 16开
  • 页数: 245
  • 出版年份: 2021
  • 印次: 5
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内容简介
本书为“十二五”职业教 育国家规划教材、浙江省 首届普通高校新形态教材 ,也是省级精品课程“外贸 英语函电”的配套教材;本 书根据高等职业教育“强化 技能,贴近岗位”的特点和 要求,在第2版的基础上修 订而成。本书内容涵盖商 务书信基础知识以及建立 业务关系、商务谈判、寄 样、订立合同、付款方式 、包装、保险、装运、投 诉和索赔等外贸业务流程 。每章涉及一个外贸行业 ,遵循了“应用性原则”,突 出了外贸信函技能的训练 。每章包括学习目标、背 景知识、案例分析(常用 短语和典型例句、样信) 、小技巧、补充阅读、常 见错误、生词表、行业词 汇、信函注释及练习共10 个部分。 本书可作为高等职业院 校商务英语、国际贸易等 相关专业的教材,也可作 为在职人员的培训用书, 还可作为成人高校学生的 自学用书。
目录
第3版前言 Chapter 1 Fundamentals of Business Communication 1.1 Letters 1.2 Faxes 1.3 E-mails 1.4 Other Commonly Used Methods of Communication Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Garments Exercises Chapter 2 Establishing Business Relations Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Toys Notes to Text Exercises Chapter 3 Business Negotiations 3.1 Enquiries and Replies 3.2 Offers 3.3 Counter Offers and Re-counter Offers 3.4 Acceptance Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Arts & Crafts Notes to Text Exercises Chapter 4 Sending Samples Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Hardware Products Notes to Text Exercises Chapter 5 Signing a Contract Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Electrical Appliances Notes to Text Exercises Chapter 6 Terms of Payment 6.1 Payment 6.2 Urging Establishment of L/C 6.3 L/C Amendment and Extension

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