国际商务英语(初级浙江省普通高校十三五新形态教材高职高专校企合作系列教材)

在商务和一般生活环境 下使用英语进行沟通的能 力是高职院校商务英语专 业学生的专业核心能 力。本书以一名商务英语 专业学生毕业后参与的一 系列商务活动为线索，从 商务听、说、读、写四个 维度进行知识的讲解和技 能的训练。同时本书还结 合由英国剑桥大学考试委 员会颁发的证书—— 剑桥商务英语初级证书 （BECP）考试的要点进行 讲解与模拟分析，助力学 生获取这一求职的“通行证” 。 作为一本新形态教材， 本书内容与该课程配套的 线上学习内容相对应，适 合高职院校商务英语专业 师生开展线上、线下相融 合的混合式教学实践，提 高课程教学效果。 本书结构清晰，重点突 出，实践性强，其内容按 照课前—课中—课后三个 环节辅助该课程的教学。 书中穿插的教学微课视频 为课前教学做知识与技能 准备，所提供的习题能够 及时有效地巩固相关知识 与技能要点，可作为课后 复习任务布置给学生。本 书附录提供了BECP考试的 备考词汇，方便学生备考 。同时，本书也可为报考 该考试的社会学习者提供 丰富的自学内容和考试要 点讲解。

Project 1 Job Application and Interview Skill 1 Reading a Job Advertisement Skill 2 Writing a Resume in English and in Chinese Skill 3 Speaking for a Job Interview. Skill 4 Practicing Business Etiquette in a Job Interview Project 2 Debut in the Workplace Skill 1 Describing Jobs and Job Responsibilities Skill 2 Identifying Company Organization. Skill 3 Meeting Colleagues as a Newcomer Project 3 Reporting Work Progress Skill 1 Reporting Work by Phone or Face-to-face Skill 2 Reporting Work by Email or Memo. Project 4 Company Biography Skill 1 Retelling a Company Biography Skill 2 Describing Company Performance Project 5 Making Arrangements Skill 1 Arranging and Confirming a Meeting Skill 2 Writing and Replying to an Invitation Project 6 Production and Quality Control Skill 1 Introducing Production Process of Certain Products Skill 2 Summarizing Quality Control Measures of Famous Companies Project 7 Products and Services Skill 1 Introducing Common Import and Export Products Skill 2 Telling Product Dimensions Skill 3 Writing Product Bullet Points Project 8 Branding Skill 1 Telling Famous Brands in the World. Skill 2 Telling Branding Strategies of Famous Companies in the World Project 9 BEC Preliminary Reading Drills Project 10 BEC Preliminary Writing Drills Project 11 BEC Preliminary Listening Drills Project 12 BEC Preliminary Speaking Drills Listening Script Appendix Project 1 Job Application and Interview Skill 2 Listening Skill 3 Listening Project 2 Debut in the Workplace. Skill 1 Listening Skill 3 Listening Project 3 Reporting Work Progress. Skill 1 Listening Project 4 Company Biography. Skill 1 Listening Project 5 Making Arrangements. Skill 1 Listening Skill 2 Listening Project 6 Production and Quality Control Skill 1 Listening Project 7 Products and Services