商务写作与外贸函电(国际贸易第2版普通高等学校应用型教材)

全书分两部分（商务信 函写作部分和外贸函电写作 部分）共十四章。 第一部分“商务信函写作 ”将狭窄的“写作”扩展到宽 泛的“沟通”，其内容实 用，在教学过程中教师也可 根据学生情况和课程侧重点 决定讲授的难度和深度，内 容可松可紧、可收可放。 第二部分“外贸函电写作 ”按照进出口业务的基本流 程，从以下九个方面，通过 大量样信实例，说明了各相 应环节函电撰写的要点和技 巧：业务关系的建立，询盘 、回复、发盘与还盘，促销 ，支付，包装，运输，保险 ，纠纷与索赔，以及贸易模 式。

Part One About Business Correspondence Writing Chapter One The Meaning and Characteristics of Business Writing The Role of Business Writing Characteristics of Effective Communication The Barriers to Effective Communication Chapter Two Business Writing Process The Three-Step Writing Process Planning Your Messages Writing Your Messages Completing Your Messages Chapter Three The Main Principles of Business Letters Eight Principles for Good Business Letters Chapter Four Official Composition of Business Letters Letterhead Date Inside Address Salutation Body Subject Complimentary Close Signature Attention Reference Additional Possible Contents Addressing Envelopes Chapter Five Warm-up: Try Two Paragraphs Beginnings Endings Part Two International Business Communication Chapter Six Establishing Business Relations Information Sources Useful Words and Phrases Sample Letters Chapter Seven Enquiries, Replies, Offers and Counter-offers Enquiries Replies Offers and Counter-offers Useful Words and Phrases Chapter Eight Promotion and Sales Letters Evolution Pattern of Marketing Features and Principles of Sales Letters Sample Letters Chapter Nine Terms of Payment Modes of Payment in International Trade Four Sample Letters for Remittance Two Sample Letters for Collection Letters for Main Process in L/C Useful Words and Phrases Chapter Ten Packing Packing Categories Packing Clauses Sample Letters Useful Words and Phrases Chapter Eleven Shipment and Transportation Modes of Transportation Components of a Shipment Letter Sample Letters Useful Words and Phrases Chapter Twelve Insurance Main Kinds of Losses in Shipping Basic Insurance Types Types of Insurance Letters Structure of Insurance Letters Sample Letters Useful Words and Phrases Chapter Thirteen Trade Disputes and Settlement Ways of Settlement in International Trade Disputes Writing Guide Sample Letters Useful Words and Phrases Chapter Fourteen Trade Patterns Main Modes of Trade Sample Letters Useful Words and Phrases