工商管理实用英语教程(普通高等教育十二五规划教材)

本教材包括四个部分：第一部分是管理学基础 理论，主要介绍学习管理学的目的，如何界定管理 以及管理的结构、作用、技能和管理的功能与步骤 ；第二部分是学习拓展内容，包括经理的日常工作 ，管理过程、管理能力，人力资源管理、财务管理 及对组织行为的理解；第三部分是水平提升，主要 介绍商业谈判原则，商业谈判中的语言运用，创新 观念，创新与组织及实务型管理人员的教育和决定 产业竞争的主要因素等本。教材可作为工商管理专 业的教材，也可供相关专业的师生和广大英语爱好 者参考使用。

前言 PART Ⅰ Basis Unit 1 Why Do We Study Management？ Unit 2 Defining Management Unit 3 Managerial Structure Unit 4 Managerial Roles Unit 5 Managerial Skills Unit 6 Management Functions and Process PART Ⅱ Learning Unit 7 What Do Managers Do？ Unit 8 The Process of Management Unit 9 Management Competencies Unit 10 Human Resources Management Unit 11 What is Accounting？ Unit 12 What is Organizational Behavior？ PART Ⅲ Improvement Unit 13 Guidelines for Business Negotiation Unit 14 The Use of Language in Business Negotiation Unit 15 The Creative EthoS Unit 16 Creativity Versus Organization Unit 17 The Education of Practicing Managers Unit 18 Mayor Forces Determining Industry Competition PART Ⅳ Practice Unit 19 Selection of Overseas Markets Unit 20 Coca-Cola’s Global Marketing Strategy Unit 21 Types and Management Systems of Joint Ventures Unit 22 Forms of International Business Unit 23 Motives for International Investments Unit 24 Multinational Corporations Unit 25 Stockholder's Right and Stockholder's Equity Unit 26 US Exports and the Economy Unit 27 Business Travel Abroad Unit 28 Banks’Services to Companies Unit 29 Characteristics of High-performance Work Teams Unit 30 Overview of Leadship Theory