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心理学视角下的游客满意度研究

心理学视角下的游客满意度研究

  • 字数: 415
  • 出版社: 东南大学
  • 作者: 孙旭华
  • 商品条码: 9787564192334
  • 页数: 252
  • 出版年份: 2021
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内容简介
游客满意度是一个复杂的心理反应,它包含了认知与情感两大维度,以及其它心理和生理上的前因变量。本著作从心理变量视角来研究游客满意度,探究游客人格特质、情绪反应、游客满意度以及三大变量间的结构关系,具体阐述游客人格特质如何促发他们旅游过程中的情绪反应,游客的情绪反应如何影响游客对目的地整体满意度的评价,以及人格特质和情绪反应这两大心理变量是如何合力影响游客对目的地整体满意度的,从而揭示影响游客满意度的心理机制。
目录
1 The Landscape of Tourist Satisfaction Research: An Overview Tourist Satisfaction Personality Traits Affective Responses Purposes & Objectives Research Strategy Theoretical Significance of the Study Conceptual Definitions Organisation of This Book 2 Mainland Chinese Outbound Tourism Development Overview of Chinese Outbound Tourism Evolution of Chinese Outbound Tourism Approved Destination Status (ADS) Scheme Mainland Chinese Outbound Travel to Australia Practical Significance of the Study Chapter Synopsis 3 Theoretical Foundations: Personality, Affect, and Satisfaction Chinese Outbound Tourism Research Personality Affect Satisfaction Personality and Affect Affect and Satisfaction Conceptual Framework Chapter Synopsis 4 Research Strategy Research Paradigm Research Design Qualitative Exploration Quantitative Investigation Chapter Synopsis 5 Chinese Tourists' Affeetive Experiences in Australia Data Collection Data Analysis Procedures Findings and Results Discussion Based on Findings Chapter Synopsis 6 The Impact of Personality and Affect on Satisfaction Data Preparation Profde of Survey Respondents Data Normality Scale Reliability Estimation Method Criteria for Goodness-of-Fit Indices Individual Measurement Model Testing Structural Model Testing Hypotheses Testing Chapter Synopsis 7 Psychological Analysis of Tourist Satisfaction Tourist Satisfaction Personality Traits Affective Responses Effect of Affective Reponses on Tourist Satisfaction Effect of Personality Traits and Affective Responses on Tourist Satisfaction Chapter Synopsis 8 Tourist Satisfaction Research: Concluding Remarks Theoretical Contributions Practical Implications Limitations and Future Research Concluding Remarks References Appendix 1 Itinerary for 8-day Tour in Australia Appendix 2 Preliminary Questionnaire Appendix 3 Final Questionnaire Used in Survey

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