您好,欢迎来到聚文网。 登录 免费注册
国际商务英语函电(第4版21世纪英语专业系列教材)

国际商务英语函电(第4版21世纪英语专业系列教材)

  • 字数: 480
  • 出版社: 北京大学
  • 作者: 编者:吴雯|责编:初艳红
  • 商品条码: 9787301316573
  • 版次: 1
  • 开本: 16开
  • 页数: 287
  • 出版年份: 2020
  • 印次: 1
定价:¥53 销售价:登录后查看价格  ¥{{selectedSku?.salePrice}} 
库存: {{selectedSku?.stock}} 库存充足
{{item.title}}:
{{its.name}}
精选
内容简介
  《国际商务英语函电》是国际商务往来交往中一种使用专业语言的、通用的联系方式,也是开展对外贸易和国际经济合作等业务活动的重要工具。确切地掌握外贸函电的基本知识、并熟练地加以操作运用,是从事对外经贸业务人员必须具备的一个重要条件。本书目的在于帮助学生系统地学习和掌握外贸函电的各种行文方法和格式、专业词语及其语言文体特点,全面培养学生的书面沟通能力、交际能力和业务操作能力,是一本适用于高等院校国际商务专业、国际商务英语专业及关联专业中外贸英文书信、商务英语翻译、部分重要单证实训和商务英语写作等课程的教材。全书采用模块教学,包含五大模块13章。一模块介绍商务英语信函和电子邮件的基本要素、格式和写作技巧,第二模块为开发客户,第三模块为业务磋商,包含询盘、样品、报盘与还盘,第四模块为合同的执行,包含合同、付款方式、审证、包装、装运、保险与索赔,第五模块为单证样本与实训。全书根据国际贸易进出口流程的主要环节逐一呈现知识点、相关实例与实训,每章由objectives, introduction, writing tips, lessons, exercises, skill training,business link 这几个部分组成。每章相互衔接又单独成一个教学环节,增加了翔实性与生动性。
作者简介
  吴雯,副教授,研究方向为商务英语教学与翻译,曾在CN刊物上发表论文多篇,主持、参与厅局级以上课题3项,主持、参与福建省教学质量工程4项,获得校教学优秀奖二等奖,教学成果奖二等奖等,主编教材2本,参编教材2本。
目录
Contents Module I Basics for International Business Correspondence Chapter I Basics for International Business Correspondence… 2 I. An Introduction to the Course 2 II. Guidelines for Effective Business Correspondence 3 III. Layout of Business Letters & Emails 5 Skill Training 15 Business Link 16 Module II Establishing Business Relations Chapter II Establishing Business Relations 19 Lesson 1 About Us 21 Lesson 2 Self-introduction 25 Lesson 3 (A) A First Inquiry 29 (B) Reply to the Above 30 Skill Training 34 Business Link 35 Useful Sentences 36 Module III Business Negotiations Chapter III Inquiry and Reply 40 Lesson 4 (A) General Inquiry 42 (B) Reply to the Above 43 Lesson 5 (A) An Order Inquiry 48 (B) Request for Quotation 49 Lesson 6 (A) Status Inquiry 53 (B) Reply to the Above 54 Skill Training 57 Business Link 61 Useful Sentences 61 Chapter IV Samples and Charges 63 Lesson 7 (A) Asking for Samples 65 (B) Reply to the Above 66 Lesson 8 (A) Refusing to Pay Sample Charges 71 (B) A Reply to the Above 72 Lesson 9 (A) Sending Samples 76 (B) Sending Duplicate Samples 77 Skill Training 80 Business Link 82 Useful Sentences 83 Chapter V Offers and Counter-Offers 84 Lesson 10 A Firm Offer 86 Lesson 11 (A) A Counter-Offer 91 (B) Reply to the Above 92 Lesson 12 (A) New Price for Repeat Order 96 (B) Reply to the Above 97 Skill Training 100 Business Link 102 Useful Sentences 103 Module IV Execution of Contracts Chapter VI Order and Contracts 106 Lesson 13 A Purchase Order 108 Lesson 14 (A) Partial Acceptance of an Order 113 (B) Reply to the Above 114 Lesson 15 (A) Sending a Sales Confirmation 118 (B) Counter-Signature Letter 119 Skill Training 126 Business Link 134 Useful Sentences 134 Chapter VII Payment 136 Lesson 16 (A) Asking for Payment by T/T 140 (B) Confirming Payment by T/T 141 Lesson 17 Declining Payment by 60 Days'' L/C 144 Lesson 18 (A) Asking for Easier Payment 148 (B) Reply to the Above 149 Skill Training 153 Business Link 156 Useful Sentences 157 Chapter VIII Establishment of and Amendment to L/C 159 Lesson 19 (A) Urging Establishment of L/C 162 (B) Confirming L/C Application 163 Lesson 20 (A) Amendment to L/C 167 (B) Reply to the Above 170 Lesson 21 (A) Asking for Extension of L/C 173 (B) Reply to the Above 174 Skill Training 178 Business Link 183 Useful Sentences 184 Chapter IX Packing & Marking 186 Lesson 22 Inner Packing & Labeling 189 Lesson 23 Outer Packing 194 Lesson 24 Container Loading 200 Skill Training 203 Business Link 205 Useful Sentences 207 Chapter X Shipment 209 Lesson 25 (A) Shipping Instructions 211 (B) Reply to the Above 212 Lesson 26 (A) Requesting for Prompt Shipment 216 (B) Reply to the Above 217 Lesson 27 Requesting for Partial Shipment and Transshipment 220 Skill Training 223 Business Link 225 Useful Sentences 227 Chapter XI Insurance 228 Lesson 28 Insurance Information 230 Lesson 29 Asking for CIF Terms 234 Lesson 30 (A) Inquiring for Insurance Rate 238 (B) Offering Insurance Rate 239 Skill Training 241 Business Link 242 Useful Sentences 244 Chapter XII Complaints, Claims and Settlement 246 Lesson 31 Complaint about Inferior Quality 248 Lesson 32 Claim on Late Delivery 251 Lesson 33 Settlement of Complaint 255 Skill Training 258 Business Link 260 Useful Sentences 261 Module V Documents Chapter XIII Specimen of Documents 263 Skill Training 273 Appendix I 国际机构 283 Appendix II 海外展会 284 Appendix III 世界各大船公司名录 286 参考书目 287

蜀ICP备2024047804号

Copyright 版权所有 © jvwen.com 聚文网